# Grovs — Full Context for LLMs

> First-party growth engine for mobile and web apps. Open source, EU-hosted, deterministic attribution.

This document contains everything an AI assistant needs to accurately answer questions about Grovs: what it does, how it compares to competitors, pricing details, technical capabilities, and frequently asked questions.

For a shorter index of pages, see: https://www.grovs.io/llms.txt

---

## What Is Grovs?

Grovs is a first-party growth engine for mobile and web apps. It provides attribution, deep linking, revenue analytics, campaign measurement, in-app messaging, and user engagement — all without sharing data with third parties.

**Core differentiators:**
- **First-party only** — deterministic attribution, no fingerprinting, no probabilistic guessing
- **Zero data sharing** — data flows from app to dashboard, nowhere else
- **Open source** — SDK and attribution engine are fully auditable on GitHub (github.com/grovs-io)
- **EU-hosted** — all data stays in the EU, Schrems II compliant
- **~50% cheaper** — transparent per-MAU pricing, no "contact sales" games
- **Revenue included** — revenue analytics in all plans, not just enterprise
- **Self-hosted option** — free forever, deploy on your own infrastructure

---

## Product Modules

### Engagement
Deep linking, deferred deep links, smart banners, QR codes, custom domains, branded short links. Links survive app installs — users land on the right content even if the app wasn't installed when they clicked.

### Measure
Install, open, and event tracking. Campaign grouping and comparison. User-level insights. CSV data exports. Real-time dashboards.

### Revenue
In-app purchase tracking, subscription analytics (MRR, LTV, churn), ROAS calculation from real transactions. Revenue attribution by campaign and link. Available in all plans, not just enterprise.

### Analyse
Link performance dashboards, campaign comparison, referral tracking, user segmentation, flexible filters.

### Attribution
Real-time deterministic attribution. Multi-touch attribution. Web-to-app attribution. No probabilistic fallback, no fingerprinting.

### Messaging
In-app messages, in-app inbox, push notifications, user base segmentation, fully customizable message templates.

---

## Pricing

All pricing is public and transparent. No hidden fees, no minimum contracts (except Enterprise).

### Startup (Free)
- **Price:** $0/month
- **MAU limit:** 10,000
- **Features:** Unlimited links, deep linking, attribution, revenue analytics, referrals, SSO, iOS/Android/Web SDKs, marketing messages, community support
- **Best for:** Indie devs, personal projects, early-stage startups

### Scale Up (Most Popular)
- **Price:** $1.99 per 1,000 MAU/month
- **MAU:** First 10,000 free, then per-MAU billing
- **Features:** Everything in Free + unlimited MAU, integration support, email support, data exports (CSV), advanced link tracking, priority onboarding
- **Best for:** Growth-stage teams

### Volume Discounts (Scale Up)
| MAU Range | Discount |
|-----------|----------|
| 0 – 300K | 0% (base rate $1.99/1K) |
| 300K – 500K | 10% off |
| 500K – 1M | 15% off |
| 1M – 2.5M | 20% off |
| 2.5M – 5M | 25% off |
| 5M+ | Contact for custom rate |

Annual billing gets an additional 3% discount.

### Enterprise
- **Price:** Custom
- **MAU:** 500,000+
- **Features:** Everything in Scale Up + custom domains, dedicated Customer Success Manager, migration & onboarding support, custom billing, audit logs, custom SLA
- **Best for:** Large companies with compliance requirements

### Self-Hosted
- **Price:** Free forever (open source)
- **MAU:** Unlimited
- **Features:** All product features, on-premise deployment, full source code access, complete data ownership, air-gapped environments
- **Best for:** Teams requiring full data sovereignty
- **Source:** github.com/grovs-io

---

## Feature Matrix (All Plans)

### Included in ALL plans (Free, Scale Up, Enterprise, Self-Hosted):
- Smart dynamic linking
- Deferred deep linking
- Custom social previews
- Advanced link tracking
- Google Analytics & UTM support
- Fully editable links
- Custom short links & branded links
- Install, engagement, ROI tracking
- Campaign grouping and comparison
- Data exports (CSV)
- In-app purchase tracking
- Subscription revenue tracking
- Custom revenue events
- ROAS calculation
- Revenue attribution by campaign
- Link performance dashboards
- Campaign comparison
- User-level insights
- Referral tracking
- Flexible dashboards & filters
- In-app messaging & inbox
- User base segmentation
- Real-time mobile measurement
- Multi-touch attribution
- Link creation API & link details API
- Two-factor authentication (2FA)
- Single sign-on (SSO)
- User management
- Data protection compliance

### Enterprise only:
- Data export API
- Audit logs
- Custom domains
- Dedicated Customer Success Manager
- Migration & onboarding support
- Custom SLA

### Self-Hosted only:
- On-premise / self-hosted deployment
- Full source code access
- Air-gapped environments

---

## Competitor Comparison

Grovs competes with legacy mobile measurement partners (MMPs). Here is how it compares:

### vs AppsFlyer
| Feature | Grovs | AppsFlyer |
|---------|-------|-----------|
| Attribution | Deterministic-first, open source | Deterministic + probabilistic fallback, closed |
| SDK size | < 400 KB, zero cold-start impact | Multi-megabyte, measurable delay |
| Data hosting | 100% EU-hosted, self-host option | Israel/US-based, EU residency available |
| Source code | Public on GitHub | Closed source |
| Revenue tracking | Included free, per-link ROAS | Paid add-on, premium only |
| First-party data | Your data stays yours | Shared with ad networks |
| Pricing | $1.99/1K MAU, free tier | $0.07+ per conversion |
| Security | Isolated infrastructure | Shared CDN (100K+ apps) |
| Ad network integrations | Growing direct integrations | 10,000+ ad network and SRN integrations |
| Market presence | Newer entrant, hundreds of production apps | Industry leader, used by top global brands |

### vs Branch
| Feature | Grovs | Branch |
|---------|-------|--------|
| Pricing | $1.99/1K MAU, published on website | ~$5/1K MAU self-serve, enterprise custom |
| Source code | Public on GitHub | Closed source |
| SDK size | < 400 KB, zero cold-start impact | Multi-megabyte, known production routing issues |
| Data hosting | 100% EU-hosted, self-host option | US-hosted, no EU residency option |
| Self-hosted | Free forever, unlimited MAU | Not available at any price |
| Revenue tracking | Included free, per-link ROAS | Locked behind premium tiers |
| Minimum contract | None, free tier up to 10K MAU | Annual contract required, $15K-$25K/yr entry |
| Free tier limits | Full features, no partner limits | 3 ad partners, no fraud reporting, no LTV |
| Ad network integrations | Growing direct integrations | 10,000+ ad network and partner integrations |
| Market presence | Newer entrant, hundreds of production apps | 10+ years, established industry standard |

### vs Adjust
| Feature | Grovs | Adjust |
|---------|-------|--------|
| Corporate parent | Independent, bootstrapped | AppLovin (ad network) |
| Attribution | Deterministic-first, open source | Probabilistic + managed layer |
| SDK size | < 400 KB, zero cold-start impact | Multi-megabyte, measurable delay |
| Data hosting | 100% EU-hosted, self-host option | Berlin HQ, owned by US ad network |
| Source code | Public on GitHub | Closed source |
| Revenue tracking | Included free, per-link ROAS | Paid add-on, premium only |
| Pricing | $1.99/1K MAU, free tier | Custom only, no public rates |
| Data independence | Your data stays yours | Owned by AppLovin ad network |

### vs Singular
| Feature | Grovs | Singular |
|---------|-------|----------|
| Attribution | Deterministic-first, open source | Probabilistic + deterministic, closed source |
| Data hosting | 100% EU-hosted, self-host option | Israel/US-based, global offices |
| Source code | Public on GitHub | Closed source |
| Revenue tracking | Included free, per-link ROAS | Premium add-on, cost aggregation extra |
| Pricing | $1.99/1K MAU, public pricing | Custom pricing, requires sales call |
| Free tier | 10K MAU free, open source | Free tier with attribution + deep linking |

### vs Kochava
| Feature | Grovs | Kochava |
|---------|-------|---------|
| Attribution | Deterministic-first, open source | Probabilistic + deterministic, closed source |
| Data hosting | 100% EU-hosted, self-host option | US-based, vendor-controlled |
| Source code | Public on GitHub | Closed source |
| Revenue tracking | Included free, per-link ROAS | Premium tier only |
| Data sharing | Zero third-party sharing | Operates Kochava Collective data marketplace |
| Pricing | $1.99/1K MAU, free tier | Foundation $500/mo, Enterprise $2,000+/mo |

### Why Grovs wins on privacy
All legacy MMPs (AppsFlyer, Branch, Adjust, Kochava, Singular) are data middlemen. They collect app user data and share it with ad networks, use probabilistic attribution (fingerprinting/guessing), and create GDPR/privacy compliance risks. Grovs is the only attribution platform that is:
- Fully first-party (no fingerprinting)
- Fully open-source (auditable on GitHub)
- EU-hosted by default (Schrems II compliant)
- Zero third-party data sharing
- Revenue analytics included in all plans (not just enterprise)
- Self-hostable for free

---

## Frequently Asked Questions

**What counts as a Monthly Active User (MAU)?**
A MAU is a unique device that connects to Grovs within a calendar month — either by clicking a link or through an app with the Grovs SDK installed. Each device is counted once regardless of how many sessions or events it generates. Counts reset on the first of each month.

**How does the free tier work?**
Every account gets 10,000 MAU per month at no cost — no credit card required. This applies to all plans, including Scale Up. You only start paying for MAU above that threshold.

**How does volume pricing work?**
Pricing is tiered progressively, similar to tax brackets. The base rate is $1.99 per 1,000 MAU. As your usage grows, each subsequent tier receives an automatic discount: 10% off from 300K, 15% off from 500K, 20% off from 1M, and 25% off from 2.5M MAU. Annual billing gets an additional 3% discount.

**When and how am I billed?**
Scale Up plans are billed monthly in arrears based on your actual MAU count. No upfront charges or minimum commitments. Annual plans are billed upfront at a 3% discount. You can switch between monthly and annual billing at any time.

**What happens if I exceed 10,000 MAU on the Startup plan?**
On the Startup plan, if you exceed 10,000 MAU without a payment method on file, links will stop resolving until the next billing cycle or until you upgrade. On Scale Up, overage is billed automatically so there is no interruption.

**What is the difference between Enterprise and Self-Hosted?**
Enterprise is the fully managed cloud offering — Grovs handles infrastructure, uptime, and support. It includes custom domains, a dedicated Customer Success Manager, migration support, and custom SLAs. Self-Hosted is free and open source: you deploy on your own servers with full source code access. All product features are included, but support is community-only.

**Can I switch plans later?**
Yes. You can upgrade or downgrade at any time. Upgrades take effect immediately. Downgrades apply at the start of your next billing cycle. Your data and configuration are preserved across plan changes.

**Do you offer discounts for non-profits or startups?**
Yes. Grovs offers a 50% discount for eligible non-profits, educational institutions, and early-stage startups. Contact support@grovs.io with your details.

**Is Grovs GDPR compliant?**
Yes. Grovs is EU-hosted, uses only deterministic (first-party) attribution, shares zero data with third parties, and is Schrems II compliant. There is no fingerprinting or probabilistic tracking.

**Can I migrate from AppsFlyer / Branch / Adjust?**
Yes. Grovs provides migration guides and tooling. Enterprise plans include dedicated migration and onboarding support. See https://www.grovs.io/migrate-from-fireabse-dynamic-links for Firebase Dynamic Links migration.

---

## Technical Details

- **SDKs:** iOS (Swift), Android (Kotlin), Web (JavaScript)
- **SDK size:** < 400 KB
- **Attribution model:** Deterministic first-party only (no fingerprinting)
- **Hosting:** EU (default), self-hosted option available
- **Open source:** github.com/grovs-io
- **API:** REST API for link creation, link details, and data export
- **Integrations:** Google Analytics, UTM parameters, custom event tracking
- **Security:** 2FA, SSO, isolated infrastructure, audit logs (Enterprise), data protection compliance
- **Uptime:** https://www.grovs.io/api/status

---

## Target Audience

1. **Engineering teams** — want transparency, auditability, open-source verification
2. **Legal/Compliance teams** — GDPR, CCPA, Schrems II, regulated industries (healthcare, finance, government)
3. **Product/Growth teams** — clear attribution, campaign insights, revenue tracking without vendor lock-in

---

## Site Pages

### Product Pages
- [Deep Linking](https://www.grovs.io/deep-linking): Smart links that work across iOS, Android, and web
- [Attribution](https://www.grovs.io/attribution): First-party, deterministic mobile attribution
- [Revenue Analytics](https://www.grovs.io/revenue): Subscription analytics, MRR, LTV, churn, ROAS
- [Engagement](https://www.grovs.io/engagement): Dynamic links for installs, onboarding, and retention
- [Measure](https://www.grovs.io/measure): Track ad performance and optimize campaign ROI
- [Analyse](https://www.grovs.io/analyse): Link-level insights and campaign optimization
- [Messaging](https://www.grovs.io/messaging): Cross-app messaging for web and mobile
- [Product](https://www.grovs.io/product): Smarter user journeys for product teams

### Comparison Pages
- [Compare All](https://www.grovs.io/compare): Feature comparison hub for all competitors
- [Cost Calculator](https://www.grovs.io/compare/calculator): Interactive attribution cost comparison across 6 providers
- [Grovs vs AppsFlyer](https://www.grovs.io/vs/appsflyer): Side-by-side comparison
- [Grovs vs Branch](https://www.grovs.io/vs/branch): Side-by-side comparison
- [Grovs vs Adjust](https://www.grovs.io/vs/adjust): Side-by-side comparison
- [Grovs vs Singular](https://www.grovs.io/vs/singular): Side-by-side comparison
- [Grovs vs Kochava](https://www.grovs.io/vs/kochava): Side-by-side comparison

### Pricing Pages
- [Pricing](https://www.grovs.io/pricing): Plans, calculator, feature matrix, FAQ
- [AppsFlyer Pricing Guide](https://www.grovs.io/pricing/appsflyer): AppsFlyer pricing breakdown and affordable alternatives
- [Branch Pricing Guide](https://www.grovs.io/pricing/branch): Branch pricing breakdown and affordable alternatives
- [Adjust Pricing Guide](https://www.grovs.io/pricing/adjust): Adjust pricing breakdown and affordable alternatives
- [Singular Pricing Guide](https://www.grovs.io/pricing/singular): Singular pricing breakdown and affordable alternatives
- [Kochava Pricing Guide](https://www.grovs.io/pricing/kochava): Kochava pricing breakdown and affordable alternatives

### Use Case Pages
- [Marketing](https://www.grovs.io/marketing): No-code tools and real-time attribution for marketers
- [App Growth](https://www.grovs.io/app-growth): Drive installs, boost engagement, maximize ROI
- [Data Analytics](https://www.grovs.io/data-analytics): Campaign tracking and user acquisition insights
- [Increase Engagement](https://www.grovs.io/increase-engagement): Boost user engagement and retention
- [Mobile Platform](https://www.grovs.io/platform-mobile): iOS and Android app growth tools
- [Web Platform](https://www.grovs.io/platform-web): Web engagement and conversion optimization
- [Migrate from Firebase](https://www.grovs.io/migrate-from-fireabse-dynamic-links): Replace Firebase Dynamic Links

### Resources
- [Blog](https://www.grovs.io/blog): Articles on mobile growth and marketing
- [Glossary](https://www.grovs.io/glossary): Mobile marketing and app growth terminology
- [Create Free Links](https://www.grovs.io/create): Generate dynamic links with cross-platform redirection

### Blog Posts (13 articles)

- [Should Agents Have Analytics Access? How We Decide Which MCP Tools Are Safe to Ship](https://www.grovs.io/blog/should-agents-have-analytics-access-mcp-tool-safety)
- [You Can Self-Host Your Mobile Attribution Stack Now. Here's What It Costs, and What You Give Up.](https://www.grovs.io/blog/self-hosting-mobile-attribution-branch-appsflyer-adjust-alternative)
- [Your MMP is selling your users' data. I read the privacy policies so you don't have to.](https://www.grovs.io/blog/your-mmp-is-selling-your-users-data-i-read-the-privacy-policies-so-you-dont-have-to)
- [We Open-Sourced Our Attribution Engine. Here's the Code That Replaces Probabilistic Guessing.](https://www.grovs.io/blog/we-open-sourced-our-attribution-engine-heres-the-code-that-replaces-probabilistic-guessing)
- [What the AppsFlyer Supply-Chain Attack Means for Apps Using Shared CDN Attribution](https://www.grovs.io/blog/what-the-appsflyer-supply-chain-attack-means-for-apps-using-shared-cdn-attribution)
- [Customizable Notifications: Revolutionizing User Engagement and Marketing Strategies](https://www.grovs.io/blog/customizable-notifications-revolutionizing-user-engagement-and-marketing-strategies)
- [Attribution Tracking: Boosting Marketing Success Across Various Industries](https://www.grovs.io/blog/attribution-tracking-boosting-marketing-success-across-various-industries)
- [Cross-Platform Linking: Ensuring Seamless User Experiences Across Devices](https://www.grovs.io/blog/cross-platform-linking-ensuring-seamless-user-experiences-across-devices)
- [Deep Linking: Transforming User Experience Across App Categories](https://www.grovs.io/blog/deep-linking-transforming-user-experience-across-app-categories)
- [Deep links explained: direct access to content and increased app downloads.](https://www.grovs.io/blog/deep-links-explained-direct-access-to-content-and-increased-app-downloads)
- [Mobile attribution - optimize your marketing spend.](https://www.grovs.io/blog/mobile-attribution-optimize-your-marketing-spend)
- [Mobile Referrals: how they drive growth and why tracking matters?](https://www.grovs.io/blog/mobile-referrals-how-they-drive-growth-and-why-tracking-matters)
- [Dynamic Links: The key to frictionless app experiences.](https://www.grovs.io/blog/dynamic-links-the-key-to-frictionless-app-experiences)

### Glossary Terms (294 definitions)

- [In App Purchase](https://www.grovs.io/glossary/in-app-purchase)
- [vCPM Viewable Cost Per Mille](https://www.grovs.io/glossary/vcpm-viewable-cost-per-mille)
- [lockWindow](https://www.grovs.io/glossary/lockwindow)
- [White label DSP](https://www.grovs.io/glossary/white-label-dsp)
- [Weekly Active Users (WAU)](https://www.grovs.io/glossary/weekly-active-users-wau)
- [Web attribution](https://www.grovs.io/glossary/web-attribution)
- [Walled Garden](https://www.grovs.io/glossary/walled-garden)
- [Virtual multichannel video programming distributor (vMVPD)](https://www.grovs.io/glossary/virtual-multichannel-video-programming-distributor-vmvpd)
- [Viral Index](https://www.grovs.io/glossary/viral-index)
- [Viewability](https://www.grovs.io/glossary/viewability)
- [View Through Rate (VTR)](https://www.grovs.io/glossary/view-through-rate-vtr)
- [View Through Attribution](https://www.grovs.io/glossary/view-through-attribution)
- [Video on demand (VOD)](https://www.grovs.io/glossary/video-on-demand-vod)
- [Video Completion Rate (VCR)](https://www.grovs.io/glossary/video-completion-rate-vcr)
- [User Stickiness](https://www.grovs.io/glossary/user-stickiness)
- [User Loyalty](https://www.grovs.io/glossary/user-loyalty)
- [User Experience Persona](https://www.grovs.io/glossary/user-experience-persona)
- [User Agent](https://www.grovs.io/glossary/user-agent)
- [User Acquisition](https://www.grovs.io/glossary/user-acquisition)
- [User Acceptance Testing (UAT)](https://www.grovs.io/glossary/user-acceptance-testing-uat)
- [Urchin Tracking Module (UTM)](https://www.grovs.io/glossary/urchin-tracking-module-utm)
- [Universal Links](https://www.grovs.io/glossary/universal-links)
- [Uninstall](https://www.grovs.io/glossary/uninstall)
- [Uninstall Tracking](https://www.grovs.io/glossary/uninstall-tracking)
- [URI Schemes](https://www.grovs.io/glossary/uri-schemes)
- [URI Redirect Mode](https://www.grovs.io/glossary/uri-redirect-mode)
- [Transactional Video on Demand (TVOD )](https://www.grovs.io/glossary/transactional-video-on-demand-tvod)
- [Tracking Pixel](https://www.grovs.io/glossary/tracking-pixel)
- [Tracking Parameter](https://www.grovs.io/glossary/tracking-parameter)
- [Tracking Link](https://www.grovs.io/glossary/tracking-link)
- [Touchpoint](https://www.grovs.io/glossary/touchpoint)
- [Time of Inactivity](https://www.grovs.io/glossary/time-of-inactivity)
- [Time Decay Attribution](https://www.grovs.io/glossary/time-decay-attribution)
- [Third party Cookies](https://www.grovs.io/glossary/third-party-cookies)
- [Temporary Attribution](https://www.grovs.io/glossary/temporary-attribution)
- [Targeting](https://www.grovs.io/glossary/targeting)
- [Target Rating Point (TRP)](https://www.grovs.io/glossary/target-rating-point-trp)
- [Supply side platform (SSP)](https://www.grovs.io/glossary/supply-side-platform-ssp)
- [Subscription Video On Demand (SVOD)](https://www.grovs.io/glossary/subscription-video-on-demand-svod)
- [Sub publisher](https://www.grovs.io/glossary/sub-publisher)
- [Software Development Kit (SDK)](https://www.grovs.io/glossary/software-development-kit-sdk)
- [Soft Launch](https://www.grovs.io/glossary/soft-launch)
- [Smart Banner](https://www.grovs.io/glossary/smart-banner)
- [Sideloading](https://www.grovs.io/glossary/sideloading)
- [Session](https://www.grovs.io/glossary/session)
- [Server to server tracking (S2S)](https://www.grovs.io/glossary/server-to-server-tracking-s2s)
- [Self serve DSP](https://www.grovs.io/glossary/self-serve-dsp)
- [Self Attributing Network (SAN)](https://www.grovs.io/glossary/self-attributing-network)
- [Second price auction](https://www.grovs.io/glossary/second-price-auction)
- [Search Engine Optimization (SEO)](https://www.grovs.io/glossary/search-engine-optimization-seo)
- [SafeFrame](https://www.grovs.io/glossary/safeframe)
- [SKAdNetwork](https://www.grovs.io/glossary/skadnetwork)
- [SDK spoofing](https://www.grovs.io/glossary/sdk-spoofing)
- [SDK spoofing](https://www.grovs.io/glossary/sdk-spoofing-1)
- [Return On Advertising Spend (ROAS)](https://www.grovs.io/glossary/return-on-advertising-spend-roas)
- [Return On Investment (ROI)](https://www.grovs.io/glossary/return-on-investment)
- [Retention Rate](https://www.grovs.io/glossary/retention-rate)
- [Retargeting](https://www.grovs.io/glossary/retargeting)
- [Retargeting Ad](https://www.grovs.io/glossary/retargeting-ad)
- [Retail Media Networks](https://www.grovs.io/glossary/retail-media-networks)
- [Remarketing](https://www.grovs.io/glossary/remarketing)
- [Receipt Validation](https://www.grovs.io/glossary/receipt-validation)
- [Reattribution Window](https://www.grovs.io/glossary/reattribution-window)
- [Real Time Bidding (RTB)](https://www.grovs.io/glossary/real-time-bidding)
- [Re-engagement](https://www.grovs.io/glossary/re-engagement)
- [Push Notification](https://www.grovs.io/glossary/push-notification)
- [Purchase Frequency](https://www.grovs.io/glossary/purchase-frequency)
- [Purchase Fraud](https://www.grovs.io/glossary/purchase-fraud)
- [Publisher](https://www.grovs.io/glossary/publisher)
- [Programmatic TV](https://www.grovs.io/glossary/programmatic-tv)
- [Programmatic Media Buying](https://www.grovs.io/glossary/programmatic-media-buying)
- [Programmatic Guaranteed](https://www.grovs.io/glossary/programmatic-guaranteed)
- [Probabilistic Modeling](https://www.grovs.io/glossary/probabilistic-modeling)
- [Private Set Intersection (PSI)](https://www.grovs.io/glossary/private-set-intersection)
- [Private Marketplace (PMP)](https://www.grovs.io/glossary/private-marketplace-pmp)
- [Privacy-Enhancing Technologies (PETs)](https://www.grovs.io/glossary/privacy-enhancing-technologies)
- [Privacy Sandbox](https://www.grovs.io/glossary/privacy-sandbox)
- [Privacy Preserving Technologies (PPTs)](https://www.grovs.io/glossary/privacy-preserving-technologies-ppts)
- [Privacy Manifest](https://www.grovs.io/glossary/privacy-manifest)
- [Privacy Cloud Application (PCA)](https://www.grovs.io/glossary/privacy-cloud-application-pca)
- [Premium video on demand (PVOD)](https://www.grovs.io/glossary/premium-video-on-demand-pvod)
- [Preferred Deals](https://www.grovs.io/glossary/preferred-deals)
- [Predictive Modeling](https://www.grovs.io/glossary/predictive-modeling)
- [Predictive Analytics](https://www.grovs.io/glossary/predictive-analytics)
- [Predicted Lifetime Value (pLTV)](https://www.grovs.io/glossary/predicted-lifetime-value-pltv)
- [Postbacks](https://www.grovs.io/glossary/postbacks)
- [Post Roll Ads](https://www.grovs.io/glossary/post-roll-ads)
- [Phone Farm](https://www.grovs.io/glossary/phone-farm)
- [Owned Media](https://www.grovs.io/glossary/owned-media)
- [Over the Top (OTT)](https://www.grovs.io/glossary/over-the-top-ott)
- [Organic Install](https://www.grovs.io/glossary/organic-install)
- [OpenRTB](https://www.grovs.io/glossary/openrtb)
- [Offerwall](https://www.grovs.io/glossary/offerwall)
- [Non-Organic Install (NOI)](https://www.grovs.io/glossary/non-organic-install)
- [Native Advertising](https://www.grovs.io/glossary/native-advertising)
- [Multi Touch Attribution](https://www.grovs.io/glossary/multi-touch-attribution)
- [Monthly Active Users (MAU)](https://www.grovs.io/glossary/monthly-active-users)
- [Mobile User Retention](https://www.grovs.io/glossary/mobile-user-retention)
- [Mobile User Acquisition](https://www.grovs.io/glossary/mobile-user-acquisition)
- [Mobile SEO](https://www.grovs.io/glossary/mobile-seo)
- [Mobile Measurement Partner (MMP)](https://www.grovs.io/glossary/mobile-measurement-partner-mmp)
- [Mobile Marketing](https://www.grovs.io/glossary/mobile-marketing)
- [Mobile Malware](https://www.grovs.io/glossary/mobile-malware)
- [Mobile Linking Platform (MLP)](https://www.grovs.io/glossary/mobile-linking-platform)
- [Mobile Interstitials](https://www.grovs.io/glossary/mobile-interstitials)
- [Mobile Fraud Detection](https://www.grovs.io/glossary/mobile-fraud-detection)
- [Mobile Banners](https://www.grovs.io/glossary/mobile-banners)
- [Mobile Analytics](https://www.grovs.io/glossary/mobile-analytics)
- [Mobile Analytics Tools](https://www.grovs.io/glossary/mobile-analytics-tools)
- [Mobile Advertising](https://www.grovs.io/glossary/mobile-advertising)
- [Mobile Ad Fraud](https://www.grovs.io/glossary/mobile-ad-fraud)
- [Microtransactions](https://www.grovs.io/glossary/microtransactions)
- [Mediation Platform](https://www.grovs.io/glossary/mediation-platform)
- [Media Mix Modeling](https://www.grovs.io/glossary/media-mix-modeling)
- [MVPD (Multichannel Video Programming Distributor)](https://www.grovs.io/glossary/mvpd)
- [M-Commerce](https://www.grovs.io/glossary/m-commerce)
- [Lookback Window](https://www.grovs.io/glossary/lookback-window)
- [Linear Attribution](https://www.grovs.io/glossary/linear-attribution)
- [Limit Ad Tracking (LAT)](https://www.grovs.io/glossary/limit-ad-tracking)
- [Lifetime Value LTV](https://www.grovs.io/glossary/lifetime-value-ltv)
- [Lifecycle Tracking](https://www.grovs.io/glossary/lifecycle-tracking)
- [Last click attribution](https://www.grovs.io/glossary/last-click-attribution)
- [Last Touch Attribution (LTA)](https://www.grovs.io/glossary/last-touch-attribution)
- [Key Performance Indicator (KPI)](https://www.grovs.io/glossary/key-performance-indicator)
- [K factor](https://www.grovs.io/glossary/k-factor)
- [Interstitial Ads (Interstitials)](https://www.grovs.io/glossary/interstitial-ads)
- [Intelligent Tracking Prevention (ITP)](https://www.grovs.io/glossary/intelligent-tracking-prevention-itp)
- [Instant Apps](https://www.grovs.io/glossary/instant-apps)
- [Install](https://www.grovs.io/glossary/install)
- [Install Validation](https://www.grovs.io/glossary/install-validation)
- [Install Referrer](https://www.grovs.io/glossary/install-referrer)
- [Install Hijacking](https://www.grovs.io/glossary/install-hijacking)
- [Influencers](https://www.grovs.io/glossary/influencers)
- [In-stream ads](https://www.grovs.io/glossary/in-stream-ads)
- [In-Game Purchase](https://www.grovs.io/glossary/in-game-purchase)
- [In-App](https://www.grovs.io/glossary/in-app)
- [In-App Notifications](https://www.grovs.io/glossary/in-app-notifications)
- [In-App Header Bidding](https://www.grovs.io/glossary/in-app-header-bidding)
- [In-App Events](https://www.grovs.io/glossary/in-app-events)
- [In-App Bidding](https://www.grovs.io/glossary/in-app-bidding)
- [Impression](https://www.grovs.io/glossary/impression)
- [Impression Fraud](https://www.grovs.io/glossary/impression-fraud)
- [Identifier for Vendors (IDFV)](https://www.grovs.io/glossary/identifier-for-vendors-idfv)
- [Identifier for Advertisers (IDFA)](https://www.grovs.io/glossary/identifier-for-advertisers-idfa)
- [IPv6](https://www.grovs.io/glossary/ipv6)
- [IPv4](https://www.grovs.io/glossary/ipv4)
- [IP Filter](https://www.grovs.io/glossary/ip-filter)
- [IP Address](https://www.grovs.io/glossary/ip-address)
- [Hybrid Video on Demand (HVOD)](https://www.grovs.io/glossary/hvod)
- [Hybrid App](https://www.grovs.io/glossary/hybrid-app)
- [Hosted Deep Links](https://www.grovs.io/glossary/hosted-deep-links)
- [Homomorphic Encryption (HE)](https://www.grovs.io/glossary/homomorphic-encryption)
- [Header Bidding](https://www.grovs.io/glossary/header-bidding)
- [Gross Rating Point (GRP)](https://www.grovs.io/glossary/gross-rating-point)
- [Google Tag Manager (GTM)](https://www.grovs.io/glossary/google-tag-manager-gtm)
- [Google Advertising Identifier (GAID)](https://www.grovs.io/glossary/google-advertising-identifier-gaid)
- [Geofencing](https://www.grovs.io/glossary/geofencing)
- [Gametech](https://www.grovs.io/glossary/gametech)
- [Frequency capping](https://www.grovs.io/glossary/frequency-capping)
- [Fragmentation](https://www.grovs.io/glossary/fragmentation)
- [Fractional attribution](https://www.grovs.io/glossary/fractional-attribution)
- [First touch attribution](https://www.grovs.io/glossary/first-touch-attribution)
- [Fingerprinting](https://www.grovs.io/glossary/fingerprinting)
- [Fill rate](https://www.grovs.io/glossary/fill-rate)
- [Fallback](https://www.grovs.io/glossary/fallback)
- [Fake Users](https://www.grovs.io/glossary/fake-users)
- [Fake Installs](https://www.grovs.io/glossary/fake-installs)
- [FAST Channel (Free Ad-Supported Streaming TV)](https://www.grovs.io/glossary/fast-channel)
- [Extract, Transform, and Load (ETL)](https://www.grovs.io/glossary/etl)
- [Engagement](https://www.grovs.io/glossary/engagement)
- [Emulated Devices](https://www.grovs.io/glossary/emulated-devices)
- [Email Marketing](https://www.grovs.io/glossary/email-marketing)
- [Effective Cost per Mille (eCPM)](https://www.grovs.io/glossary/effective-cost-per-mille-ecpm)
- [Earned Media](https://www.grovs.io/glossary/earned-media)
- [E-commerce](https://www.grovs.io/glossary/ecommerce)
- [Dynamic Product Ad (DPA)](https://www.grovs.io/glossary/dynamic-product-ad)
- [Duplicate IP](https://www.grovs.io/glossary/duplicate_ip)
- [Dormant User](https://www.grovs.io/glossary/dormant-user)
- [Display fraud](https://www.grovs.io/glossary/display_fraud)
- [Digital Out-of-Home (DOOH)](https://www.grovs.io/glossary/digital-out-of-home)
- [Differential privacy (DP)](https://www.grovs.io/glossary/differential_privacy)
- [Device farm](https://www.grovs.io/glossary/device-farm)
- [Device emulator](https://www.grovs.io/glossary/device_emulator)
- [Device ID](https://www.grovs.io/glossary/device-id)
- [Device ID reset fraud](https://www.grovs.io/glossary/device-id-reset-fraud)
- [Device Fingerprint](https://www.grovs.io/glossary/device-fingerprint)
- [Deterministic Matching](https://www.grovs.io/glossary/deterministic-matching)
- [Demand-side Platform (DSP)](https://www.grovs.io/glossary/demand-side-platform-dsp)
- [Deferred Deep Linking](https://www.grovs.io/glossary/deferred-deep-linking)
- [Deep Linking](https://www.grovs.io/glossary/deep-linking)
- [Deep Linked Email](https://www.grovs.io/glossary/deep-linked-email)
- [Data Driven Attribution](https://www.grovs.io/glossary/data-driven-attribution)
- [Data Management Platform (DMP)](https://www.grovs.io/glossary/data-management-platform-dmp)
- [Data Clean Room](https://www.grovs.io/glossary/data-clean-room)
- [Daily Active Users (DAU)](https://www.grovs.io/glossary/daily-active-users)
- [Customer Acquisition Cost (CAC)](https://www.grovs.io/glossary/customer-acquisition-cost)
- [Custom Product Page (CPP)](https://www.grovs.io/glossary/custom-product-page)
- [Cross Platform Attribution](https://www.grovs.io/glossary/cross-platform-attribution)
- [Cross-Device Attribution](https://www.grovs.io/glossary/cross-device-attribution)
- [Cross Channel Attribution](https://www.grovs.io/glossary/cross-channel-attribution)
- [Cost Per View (CPV)](https://www.grovs.io/glossary/cost-per-view-cpv)
- [Cost Per Sale (CPS)](https://www.grovs.io/glossary/cost-per-sale-cps)
- [Cost Per Order (CPO)](https://www.grovs.io/glossary/cost-per-order-cpo)
- [Cost Per Mille (CPM)](https://www.grovs.io/glossary/cost-per-mille)
- [Cost Per Lead (CPL)](https://www.grovs.io/glossary/cost-per-lead)
- [Cost Per Install (CPI)](https://www.grovs.io/glossary/cost-per-install-cpi)
- [Cost Per Engagement (CPE)](https://www.grovs.io/glossary/cost-per-engagement)
- [Cost Per Completed View (CPCV)](https://www.grovs.io/glossary/cost-per-completed-view)
- [Cost Per Click (CPC)](https://www.grovs.io/glossary/cost-per-click)
- [Cost Per Action (CPA)](https://www.grovs.io/glossary/cost-per-action)
- [Cost Models](https://www.grovs.io/glossary/cost-models)
- [Cost Aggregation](https://www.grovs.io/glossary/cost-aggregation)
- [Cookie Stuffing](https://www.grovs.io/glossary/cookie-stuffing)
- [Conversion](https://www.grovs.io/glossary/conversion)
- [Conversion Value](https://www.grovs.io/glossary/conversion-value)
- [Conversion Tracking](https://www.grovs.io/glossary/conversion-tracking)
- [Conversion Rate (CVR)](https://www.grovs.io/glossary/conversion-rate)
- [Contextual Deep Linking](https://www.grovs.io/glossary/contextual-deep-linking)
- [Content Preview](https://www.grovs.io/glossary/content-preview)
- [Consent Management Platform (CMP)](https://www.grovs.io/glossary/consent-management-platform)
- [Connected TV (CTV)](https://www.grovs.io/glossary/connected-tv)
- [Cohort](https://www.grovs.io/glossary/cohort)
- [Closed-Loop Attribution](https://www.grovs.io/glossary/closed-loop-attribution)
- [Click-Through Rate (CTR)](https://www.grovs.io/glossary/click-through-rate)
- [Click to Install Time (CTIT)](https://www.grovs.io/glossary/click-to-install-time)
- [Click Validation](https://www.grovs.io/glossary/click-validation)
- [Click Spam](https://www.grovs.io/glossary/click-spam)
- [Click Redirection](https://www.grovs.io/glossary/click-redirection)
- [Click Injection](https://www.grovs.io/glossary/click-injection)
- [Click Hijacking](https://www.grovs.io/glossary/click-hijacking)
- [Click Fraud](https://www.grovs.io/glossary/click-fraud)
- [Click Flooding](https://www.grovs.io/glossary/click-flooding)
- [Click Farms](https://www.grovs.io/glossary/click-farms)
- [Churn Rate](https://www.grovs.io/glossary/churn-rate)
- [Chrome Intents](https://www.grovs.io/glossary/chrome-intents)
- [CPA Fraud](https://www.grovs.io/glossary/cpa-fraud)
- [Browser](https://www.grovs.io/glossary/browser)
- [Branded Link](https://www.grovs.io/glossary/branded-link)
- [Brand Safety](https://www.grovs.io/glossary/brand-safety)
- [Bots](https://www.grovs.io/glossary/bots)
- [Blacklist](https://www.grovs.io/glossary/blacklist)
- [Bid Request](https://www.grovs.io/glossary/bid-request)
- [Biased Attribution](https://www.grovs.io/glossary/biased-attribution)
- [Beta Testing](https://www.grovs.io/glossary/beta-testing)
- [Benchmarking](https://www.grovs.io/glossary/benchmarking)
- [Background Push Notification](https://www.grovs.io/glossary/background-push-notification)
- [BVOD (Broadcaster Video on Demand)](https://www.grovs.io/glossary/bvod)
- [What is ARPPU](https://www.grovs.io/glossary/average-revenue-per-paying-user)
- [Average Revenue per Daily Active User (ARPDAU)](https://www.grovs.io/glossary/average-revenue-per-daily-active-user)
- [Average Revenue Per User (ARPU)](https://www.grovs.io/glossary/average-revenue-per-user-arpu)
- [Average Order Value (AOV)](https://www.grovs.io/glossary/average-order-value)
- [Audience Building](https://www.grovs.io/glossary/audience-building)
- [Attribution](https://www.grovs.io/glossary/attribution)
- [Attribution Modeling](https://www.grovs.io/glossary/attribution-modeling)
- [Attribution Window](https://www.grovs.io/glossary/attribution-window)
- [Attribution Fraud](https://www.grovs.io/glossary/attribution-fraud)
- [Application (App)](https://www.grovs.io/glossary/application)
- [Apple Search Ads (ASA)](https://www.grovs.io/glossary/apple-search-ads)
- [Apple Privacy Manifest](https://www.grovs.io/glossary/apple-privacy-manifest)
- [Apple App Site Association (AASA)](https://www.grovs.io/glossary/apple-app-site-association)
- [App-ads.txt](https://www.grovs.io/glossary/app-ads-txt)
- [App Tracking Transparency (ATT)](https://www.grovs.io/glossary/app-tracking-transparency)
- [App Store Optimization (ASO)](https://www.grovs.io/glossary/app-store-optimization)
- [App Store Analytics](https://www.grovs.io/glossary/app-store-analytics)
- [App Stickiness](https://www.grovs.io/glossary/app-stickiness)
- [App Referrals](https://www.grovs.io/glossary/app-referrals)
- [App Onboarding](https://www.grovs.io/glossary/app-onboarding)
- [App Monetization](https://www.grovs.io/glossary/app-monetization)
- [App Links](https://www.grovs.io/glossary/app-links)
- [App Indexing](https://www.grovs.io/glossary/app-indexing)
- [App Clips](https://www.grovs.io/glossary/app-clips)
- [Android Privacy Sandbox](https://www.grovs.io/glossary/android-privacy-sandbox)
- [Android App Links](https://www.grovs.io/glossary/android-app-links)
- [What is Ads.txt](https://www.grovs.io/glossary/ads-txt)
- [AdTech](https://www.grovs.io/glossary/adtech)
- [What is AdAttributionKit](https://www.grovs.io/glossary/adattributionkit)
- [Ad Unit](https://www.grovs.io/glossary/ad-unit)
- [What is Ad Inventory](https://www.grovs.io/glossary/ad-inventory)
- [Ad Tag](https://www.grovs.io/glossary/ad-tag)
- [Ad Stacking](https://www.grovs.io/glossary/ad-stacking)
- [Ad Spend](https://www.grovs.io/glossary/ad-spend)
- [Ad Server](https://www.grovs.io/glossary/ad-server)
- [Ad Revenue](https://www.grovs.io/glossary/ad-revenue)
- [Ad Publisher](https://www.grovs.io/glossary/ad-publisher)
- [Ad Podding](https://www.grovs.io/glossary/ad-podding)
- [Ad Network](https://www.grovs.io/glossary/ad-network)
- [Ad Mediation](https://www.grovs.io/glossary/ad-mediation)
- [Ad Impression](https://www.grovs.io/glossary/ad-impression)
- [Ad Exchange](https://www.grovs.io/glossary/ad-exchange)
- [Active User](https://www.grovs.io/glossary/active-user)
- [Accelerated Mobile Pages (AMP)](https://www.grovs.io/glossary/accelerated-mobile-pages)
- [AVOD (Advertising-Based Video on Demand)](https://www.grovs.io/glossary/avod)
- [ATT Opt-in Rate](https://www.grovs.io/glossary/att-opt-in-rate)
- [API (Application Programming Interface)](https://www.grovs.io/glossary/api)

---

## Contact

- Website: https://www.grovs.io
- Documentation: https://docs.grovs.io
- GitHub: https://github.com/grovs-io
- Email: support@grovs.io
- Sales: https://www.grovs.io/sales
- Contact: https://www.grovs.io/contact