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    <loc>https://www.grovs.io/glossary/postbacks</loc>
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    <loc>https://www.grovs.io/glossary/post-roll-ads</loc>
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    <loc>https://www.grovs.io/glossary/owned-media</loc>
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    <loc>https://www.grovs.io/glossary/over-the-top-ott</loc>
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    <loc>https://www.grovs.io/glossary/openrtb</loc>
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    <loc>https://www.grovs.io/glossary/offerwall</loc>
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    <loc>https://www.grovs.io/glossary/non-organic-install</loc>
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    <loc>https://www.grovs.io/glossary/native-advertising</loc>
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    <loc>https://www.grovs.io/glossary/multi-touch-attribution</loc>
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    <loc>https://www.grovs.io/glossary/monthly-active-users</loc>
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    <loc>https://www.grovs.io/glossary/mobile-user-retention</loc>
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    <loc>https://www.grovs.io/glossary/mobile-seo</loc>
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    <loc>https://www.grovs.io/glossary/mobile-measurement-partner-mmp</loc>
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    <loc>https://www.grovs.io/glossary/mobile-malware</loc>
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    <loc>https://www.grovs.io/glossary/mobile-interstitials</loc>
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    <loc>https://www.grovs.io/glossary/mobile-fraud-detection</loc>
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    <loc>https://www.grovs.io/glossary/mobile-banners</loc>
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    <loc>https://www.grovs.io/glossary/microtransactions</loc>
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    <loc>https://www.grovs.io/glossary/mediation-platform</loc>
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    <loc>https://www.grovs.io/glossary/media-mix-modeling</loc>
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    <loc>https://www.grovs.io/glossary/mvpd</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cross-device-attribution</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cross-channel-attribution</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cost-per-view-cpv</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cost-per-sale-cps</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cost-per-order-cpo</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cost-per-mille</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cost-per-lead</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cost-per-install-cpi</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cost-per-engagement</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cost-per-completed-view</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cost-per-click</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cost-per-action</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cost-models</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cost-aggregation</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cookie-stuffing</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/conversion</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/conversion-value</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/conversion-tracking</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/conversion-rate</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/contextual-deep-linking</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/content-preview</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/consent-management-platform</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/connected-tv</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/cohort</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/closed-loop-attribution</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/click-through-rate</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/click-to-install-time</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/click-validation</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/click-spam</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/click-redirection</loc>
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    <changefreq>monthly</changefreq>
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  <url>
    <loc>https://www.grovs.io/glossary/click-injection</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/click-hijacking</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/click-fraud</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/click-flooding</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/click-farms</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/churn-rate</loc>
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    <loc>https://www.grovs.io/glossary/chrome-intents</loc>
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  <url>
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    <loc>https://www.grovs.io/glossary/average-revenue-per-paying-user</loc>
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  <url>
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  <url>
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  <url>
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  <url>
    <loc>https://www.grovs.io/glossary/ad-unit</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/ad-tag</loc>
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  <url>
    <loc>https://www.grovs.io/glossary/ad-stacking</loc>
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  <url>
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  <url>
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  <url>
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