What is the difference between install hijacking and click flooding?

Both are forms of attribution fraud involving real users. In install hijacking, the fraudster intercepts an active install to steal credit. In click flooding, they send massive amounts of fake clicks hoping to get credited by chance when a user installs an app later.

Is install hijacking the same as fake installs from bots?

No. Fake installs are generated entirely by automated systems or emulators with no real user involvement. Install hijacking manipulates attribution around genuine user installs.

How can I detect if my campaign is affected by install hijacking?

Monitor for anomalies such as extremely short time windows between the last click and the install, repetitive device patterns, or suspiciously high conversion rates from specific partners.

Does install hijacking affect iOS and Android differently?

While both platforms can be targeted, Android devices are generally more vulnerable due to the openness of the system and the prevalence of third-party app stores.

What is the financial impact of install hijacking?

It can significantly inflate user acquisition costs, reduce return on ad spend, and waste marketing budgets that could have been used for real user growth.

Install Hijacking

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