What does App-ads.txt stand for?

It stands for Authorized Digital Sellers for Mobile Apps. It is the mobile version of ads.txt used for websites.

Do I need a website to use App-ads.txt?

Yes. The file must be hosted on your developer website and linked from your app store listing so buyers can locate and verify it.

Is App-ads.txt mandatory?

While not legally required, it has become an industry standard. Major platforms like Google and Apple encourage or require it for better ad verification.

Can I include resellers in my App-ads.txt file?

Yes, as long as you trust them and they have legitimate access to your inventory. Mark them as RESELLER instead of DIRECT.

How often should I update my App-ads.txt file?

You should update it whenever you add, remove, or change ad partners. Keeping it current ensures transparency and maximizes revenue protection.

What happens if I don’t use App-ads.txt?

Without it, your app is more vulnerable to fraud, spoofing, and lost revenue. Advertisers may also avoid bidding on your inventory due to lack of verification.

App-ads.txt

Product

Measure
Analyse
Engagement
Cross-App Messaging

Solutions

Marketing Teams
Product Teams
Data & Analytics
App Growth

Developers

Documentation
SDK Reference
Migration Guides
Migrate from Firebase

Resources

Blog
Glossary
Use Cases
Free Link Generator

Company

Privacy
Security
SLA

Terms of Service Contact us