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For product teams

Guide users to the features that keep them.

See where users drop off, then use in-app messages, surveys and journeys to move them forward, and measure the result in the same tool.

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9:41

Tuesday 21 October

9:41

Fitloopnow

Ready for your first workout?

A 10-minute starter session.

Fitloopnow

How did it go?

Rate today's session.

Streamlynow

Try downloads

Watch offline on your next trip.

What your team can ship with grovs.

Five jobs a product team does every sprint. Pick one to see the data, the message and the result.

Your dashboard · Find the step they skip

Find the step they skip

  • Signed up100%
  • Picked a goal71%
  • First workout44%

  • Find the step they skip

    Onboarding events show where new users stop.

  • A nudge on the next open

    Shown to users who picked a goal but haven't trained.

  • A day-one sequence

    Stops as soon as they finish the first workout.

  • Proof it worked

    Nudged users against a control group.

  • At the right time

    Sent at the hour each user signed up.

  • Did it stick

    Week-4 retention of activated users against everyone else.

What changes.

How product teams work today, and what they do with grovs instead.

See where users stall

Guessing from support tickets and app reviews.

Events, steps and cohorts for every part of the app.

Ship guidance without a release

An app update for every new tooltip or banner.

In-app messages and surveys set up in the dashboard.

Measure the change

Comparing this month with last month.

A control group on every message and nudge.

Hear from users

Email surveys few people answer.

One-question surveys in the app, at the right moment.

One tool, not three

Analytics, messaging and links from three vendors.

One SDK and one dashboard for all of it.

Where grovs fits.

Six in-app moments a product team sets up, each triggered by what the user just did.

PushFitloop

Ready for day 1?

A 10-minute starter session.

OpensWorkouts › Starter

Activation nudge

Users who picked a goal but didn't train get one push.

Without the app
Opens the plan picker
Measured
Started, against control
PushStreamly

Download for your flight

Watch offline, no Wi-Fi needed.

OpensDownloads

Feature announcement

Opens the downloads screen, with their show ready.

Without the app
Asks to sign in, then opens it
Measured
Adopted, against control
PushGreenplate

How was this week's plan?

Two taps, and we'll adjust it.

OpensPlans › Feedback

Survey

A one-question survey that changes next week's plan.

Without the app
Opens today's plan
Measured
Answers by segment
EmailMedly

New: refill in one tap

Try it on your next order.

Try it
OpensRefill › One tap

Release email

Opens the new refill screen with the prescription chosen.

Without the app
Installs, then opens refill
Measured
Tried it, used twice
PushFitloop

Unlock Pro plans

7 days free, cancel any time.

OpensPro › Plans

Upgrade offer

Shown after three finished workouts, not on day one.

Without the app
Asks to sign in, then opens plans
Measured
Trials, payments
Shared linkFitloop

Join my 30-day challenge

Ana invited you to train together.

OpensChallenges › Join

Invite a friend

A link made in the app that opens the same challenge.

Without the app
Installs with the challenge kept
Measured
Invites, joined, active week 2

Working on activation or adoption?

Other use cases or flows to measure? Ask an engineer.

Talk to an engineerRead the docs

Examples, step by step.

One example per job: what you found, what the user saw, and what changed, measured against a control group.

Fitloop · Activation

From 'picked a goal' to 'trained'.

  1. Your dashboard

    Onboarding · last 30 days

    • Signed up12,480
    • Picked a goal8,861
    • First workout5,491
    1

    Find the gap

    71% pick a goal, only 44% start a workout. That's the step to fix.

  2. In-app message
    9:41

    Fitloop

    Fitloop

    Fitloop

    Start with 10 minutes

    No equipment. Stop any time.

    Start session
    2

    Nudge in the app

    On the second open without a workout, an in-app sheet offers 10 minutes.

  3. Your dashboard

    First workout · 7 days

    • Nudged64%
    • Control41%
    • Lift+23 pts
    3

    Measure the lift

    First workouts within 7 days, nudged against control.

What you'll measure.

Activation and retention for the users who saw the nudge, against the control group. Illustrative numbers.

New user activation · last 30 days

CohortNew usersStarted workoutD7 retentionD30 retention
With nudge8,41264%51%38%
Control93441%36%24%
Survey responders2,10872%58%44%

Questions, answered.

Something else? Talk to an engineer.

What should we track first?

The three to five events that define an active user, like workout_started. Sessions, screens and installs are tracked automatically.

How do we find where new users stall?

Track the onboarding steps as events and compare how many users reach each one. The biggest drop is where to act.

Can we change in-app messages without an app release?

Yes. Messages, surveys and their triggers are set in the dashboard and show up on the next app open.

How do we know a nudge worked, not just that it was seen?

Every message can run against a control group and is measured on the event you pick, like the first workout.

Can surveys target specific users?

Yes. Show a survey to any audience, after any event, and use the answers to build new audiences.

Other teams.

MarketingEvery campaign link, attributed to the revenue it drove.Explore
Data & analyticsYour mobile events, in your database, from day one.Explore

Your first link, live this afternoon.

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