Compare / Product analytics

Mixpanel measures your app. grovs measures it and moves it.

Mixpanel is event analytics in Mixpanel's cloud. grovs adds the links that bring users in and the messages that bring them back, in your cloud or ours.

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Checked against Mixpanel's public docs and pricing · 16 October 2026

grovs

Links, analytics, engagement, revenue, data

Built for: The channels you own, end to end
Runs in: Your cloud, or grovs Cloud
Ad attribution: Not an MMP
Pricing: Flat yearly

Mixpanel

Product analytics

Built for: Analytics teams
Runs in: Mixpanel's cloud
Ad attribution: Not an MMP
Pricing: Per event

What Mixpanel is

Behaviour inside the app.

Shows the steps people take in your app, where they drop off, and what keeps them.

Built for: Analytics teams
Reports: Events, cohorts, retention, paths
Data goes to: The vendor's cloud, priced by events
Doesn't do: Deep links, install attribution

The differences, in short.

Links that bring users in

Deferred deep links, smart banners and QR codes, attributed to the email, SMS or campaign that drove the install.

Messages that bring them back

Push, in-app messages and journeys to the segments you build. Mixpanel stopped offering messaging, so it needs another tool.

In your cloud, one price

Self-host grovs in AWS, Azure, GCP or on-prem, or use grovs Cloud. Mixpanel is cloud-only and priced by events.

What each one has that the other doesn't.

No tool does everything. Here's the honest list, both ways.

Mixpanel has, grovs doesn't

Deep behavioural analysis and flexible reports
Session replay
Group (account-level) analytics
Data governance tools for large event catalogues

grovs has, Mixpanel doesn't

Deep links and deferred deep links
Smart banners and QR codes
Push notifications
In-app messages and surveys
Journeys across push, in-app and email
App Store and Google Play purchase validation
Self-hosted in your cloud
Open-source core

In the product

Audiences that update themselves.

Who's in a segment today, and how it has changed over 30 days.

Real grovs screen, sample data.

Feature by feature.

From Mixpanel's public documentation and pricing pages. Spotted something out of date? Tell us and we'll fix it.

Featuregrovs

Mixpanel

What it is

Mobile measurement partner (MMP)NoNo

Links

Deep links and deferred deep links

Smart banners and QR codes

Analytics

Events, retention and cohorts

Advanced reports and session replay

Events written to your own databaseExport1

Engagement

Experiments with control groups

Push notifications

In-app messages and surveys

Journeys across push, in-app and email

Revenue

App Store and Google Play purchase validation

Data and hosting

Self-hosted in your cloud

Open-source core

Pricing

PricingFlat yearlyPer event

1
Events written to your own database. Mixpanel's Data Pipelines add-on, on Growth and Enterprise, exports events to your warehouse or cloud storage. Not on the Free plan.

Partial: some of it, with limits. Export: you can get the data out, but it isn't written to your database as it happens.

Last checked 16 October 2026

Pricing, side by side.

Mixpanel's list prices, as published. The estimate shows what companies report paying, from public contract data.

grovs

Flat yearly price, by monthly active users

Free: $0, up to 10K MAU
Growth: $2,500 a year up to 250K MAU, $5,000 up to 500K
Scale: $12,000 a year, up to 1M MAU
Enterprise and self-hosted: Flat yearly licence, unlimited users and events

Source: grovs.io/pricing, October 2026

Mixpanel

By events

Free: 1M events a month
Growth: From $100 a month at 1.5M events, up to 20M
Enterprise: Quote, over 20M events

What customers actually pay · estimate

$40,307 a year

Median of 225 contracts. Source: vendr.com/buyer-guides/mixpanel

Source: mixpanel.com/pricing, October 2026

Compare costs for your app size

Which one fits.

Mixpanel is good at what it does. Here is an honest split.

Choose Mixpanel if

Analytics is the only thing you need, and your team already lives in Mixpanel reports.
You don't need deep links, push or in-app messages.

Choose grovs if

You want to act on your analytics, not just read it.
You need links and attribution for owned channels like email, SMS and QR.
Your security team needs the data in your own infrastructure.

Migration plan

Moving from Mixpanel.

Your tracking is most of the work, and it moves with the SDK.

Stays with Mixpanel

Historical data (export it first)
Session replay, if you use it

You'll need

An app release with the grovs SDK

Moves to grovs

Events and properties
The same names, mapped one to one, from the day the SDK goes live
User IDs
Your own IDs, so the same people match in both tools while you compare
Reports and dashboards
Rebuilt in grovs: the ones your team actually opens

Going back: Nothing to roll back: both run side by side until you remove the old SDK.

The steps

Your teamgrovsTogether

1
Map your tracking plan
List the events and properties you send to Mixpanel.
How it works
Most map one to one; we flag any that don't.
Together
Together
2
Add the grovs SDK next to it
Send the same events to both while you move.
How it works
Nothing is switched off.
Your team
Your team
3
Rebuild the reports you use
Retention, cohorts and dashboards, from events in your own database.
How it works
Rebuild the ones people actually open, not all of them.
Your team
Your team
4
Check the numbers match
Run both for a few weeks and compare daily users and key events.
How it works
We help explain any gaps.
Together
Together
5
Remove the Mixpanel SDK
In a later release, once the team works in grovs.
Your team
Your team

Plan the move with an engineer.

A call with an engineer who has done it before. You leave with a plan, not a sales pitch.

Book a migration call

What the call covers

Your current setup: SDKs, link domains, events and campaigns
What moves, what you'd keep, and in what order
Anything that needs an app release, so you can plan it
A written plan afterwards, with the steps and who does each

Questions, answered.

Something else? Talk to an engineer.

Can grovs replace Mixpanel?

For most teams, yes. Check the table above for the features you rely on; where Mixpanel has something grovs doesn't, it's marked.

What moves over from Mixpanel?

Your tracking moves with the SDK, and you rebuild the reports and campaigns you use. History stays in Mixpanel; export it if you need it.

Can we run grovs and Mixpanel side by side?

Yes. Both SDKs can run in the same app while you move, so you can compare numbers before switching anything off.

How long does it take to move?

It depends mostly on your app release cycle: anything that touches links or push needs a new build, and users need to update before you switch. The migration plan above lists which steps need a release.

How does pricing compare with Mixpanel?

grovs is free up to 10K monthly users, then a flat yearly price: $2,500 up to 250K and $12,000 up to 1M. Mixpanel's pricing is per event.

Where does our data live?

On grovs Cloud, in the EU. Self-hosted, in your own cloud or data centre, in databases you run. grovs staff have no access to self-hosted data.