Goal: app growth

Turn the links you already send into installs.

Every email, SMS, QR code and web visit becomes a path into the app, with the context kept through the install and every new user tied to its source.

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9:41

Tuesday 21 October

9:41

Loom & Conow

Ana invited you

Get €10 on your first order.

Medlynow

Welcome to Medly

Your refill is ready to order.

Skywaynow

Your trip, in the app

Boarding passes and updates.

Smart banner

Open in app

Mobile web visitors

Same page in the app

Or install first

Installs from links

12,904

+4.1% this month

Every link is a way into your app.

Pick where your new users come from. Each one gets its own links, its own landing screen and its own numbers.

Link · Links in every send

Emailnow

Medly

Links in every send

Each email and text links to a screen in the app, on go.medly.app.

Open in the app

go.medly.app/links-in-every-send

Links in every send
Each email and text links to a screen in the app, on go.medly.app.
Context through the install
New users land on the refill they tapped, not on the home screen.
Tap to install
How many people who tap a link install the app, per campaign.
A second try
A follow-up text three days later, only to people who tapped but didn't install.
Revenue per send
Validated purchases tied to each email and text.
Retention by source
Users from email stay longer than users from SMS. Now you can see it.

Where grovs fits.

Six links a growth team sends every week, each with the screen it opens and what happens when the app isn't installed yet.

EmailMedly

Your prescription is ready

Order the refill in the app.

OpensPrescriptions › Refill

Email to first refill

A refill email opens the order in the app, or installs it first.

Without the app: Installs, then opens the refill
Measured: Tapped, installed, refilled

QR codeBasket

€10 off your first order

Scan to start in the app.

OpensBasket › Offer

Leaflet to first order

A printed code installs the app with the discount applied.

Without the app: App Store, discount kept
Measured: Scans by area, first orders

Web bannerloomandco.com

Open in the Loom & Co app

Your bag moves with you.

OpensProducts › Same page

Website to app

A banner on your mobile site opens the same product in the app.

Without the app: Stays on the website
Measured: Banner taps, app opens, purchases

Shared linkMint

Ana sent you €10

Join Mint and claim it.

OpensSignup › Referral

Referrals

The referral code survives the install and credits both sides.

Without the app: Installs with the code kept
Measured: Shared, joined, funded

Shared linkFitloop

Coach Mia's 30-day plan

Train with me, 20 minutes a day.

OpensPlans › Mia 30

Creator links

Each creator's link opens their program, even after installing.

Without the app: Installs with the plan kept
Measured: Installs and subscriptions per creator

SMSNorthbank

Your new card has arrived

Activate it in the app in one tap.

Activate card

OpensCards › Activate

Text to activation

An SMS link opens card activation, with the card already selected.

Without the app: Installs, then opens activation
Measured: Tapped, activated, first payment

Planning where new users come from?

Other use cases or flows to measure? Ask an engineer.

Talk to an engineer Read the docs

Examples, step by step.

One example per channel: the link, the first screen a new user sees, and the number you report.

Medly · Email and SMS

One email, one new patient in the app.

Link
Emailnow
Medly
Your prescription is ready to refill
Order in the app and skip the queue.
Order refill
go.medly.app/refill
1
The email
A refill email links to go.medly.app, your own domain.
In the app
9:41
Medly
Refill order
Atorvastatin20 mg · 30
PickupMain St
Copay$12.40
Confirm refill
2
Installed, and on the refill
Without the app, they install it from the store and still land on the refill.
Your dashboard
Refill email · 7 days
Tapped9,412
Installed3,577
First refill2,108
3
The number you report
Installs and first refills from this email, next to the other channels.

What you'll measure.

Installs, retention and revenue for each owned channel. Illustrative numbers.

Installs by source · last 30 days

Source	Link opens	Installs	D30 retention	Revenue
Smart banner	62,410	5,880	41%	$24,300
Referral links	18,330	4,204	48%	$31,120
Email	41,280	3,204	44%	$41,820
QR codes	6,112	906	38%	$6,210

Features you'll use.

All included on every grovs plan, cloud or self-hosted.

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Questions, answered.

Something else? Talk to an engineer.

How does a deferred deep link survive the install?

When the link is clicked, grovs records where it should go. On first launch, the SDK asks your grovs deployment for that destination and opens it.

Will our existing links keep working if we switch?

Links on your own domain will. Point the domain at grovs and they keep resolving. Links on a vendor's domain can't be moved.

Can we run a referral program?

Yes. Referral links carry the referrer through install, and the Referrals view shows who brought in whom.

Does it work with paid ads?

Yes, when the ad points to a grovs link, though grovs is built for channels you own and never sends data to ad networks.

How do we compare channels fairly?

By what happens after the install: D30 retention and validated revenue per channel, not installs alone.

Other goals.

Engagement & LTVKeep users coming back, and spending.Explore

Mobile and webYour app and your website, as one journey.Explore

Your first link, live this afternoon.

Install the SDK, connect your domain and send a link that opens the right screen. Start free on grovs Cloud, or run the same stack in your own.

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grovs Cloud

$0up to 10K monthly users

Sign up and add the SDK
Your first link live the same day
Flat yearly price as you grow

Start for free

Self-hosted

Flat licencea year, in your cloud, no metering

AWS, Azure, GCP or your data center
Deployment help from our engineers
Your SSO, your database, your rules

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