Compare / Analytics and engagement

Both run in your cloud. Only grovs starts at the link.

Countly is self-hostable analytics and engagement. grovs covers the same ground and adds deep links and owned-channel attribution, on published flat pricing.

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Checked against Countly's public docs and pricing · 16 October 2026

grovs

Links, analytics, engagement, revenue, data

Built for: The channels you own, end to end
Runs in: Your cloud, or grovs Cloud
Ad attribution: Not an MMP
Pricing: Flat yearly

Countly

Analytics and engagement

Built for: Analytics and messaging in one tool
Runs in: Your cloud or theirs
Ad attribution: Not an MMP
Pricing: Per MAU, from $175 a month, analytics only

What Countly is

Analytics plus messaging.

Product analytics with push and in-app, in their cloud or yours.

Built for: Analytics and messaging in one tool
Reports: Events, retention, crashes
Data goes to: Your cloud or theirs
Doesn't do: Deep links or deferred deep links

The differences, in short.

Deep links included

Deferred deep links, custom domains, smart banners and QR codes are part of grovs. Countly does not offer a deep-linking product.

Every install has a source

grovs ties each install to the email, SMS, letter or QR link that drove it, so retention and revenue show by channel.

Prices you can read

Free to 10K monthly users, then flat yearly plans up to 1M, published on our pricing page. Above that, one flat licence with no metering.

What each one has that the other doesn't.

No tool does everything. Here's the honest list, both ways.

Countly has, grovs doesn't

Crash reporting
Performance monitoring
A plugin marketplace with years of add-ons

grovs has, Countly doesn't

Deep links and deferred deep links
Smart banners and QR codes
App Store and Google Play purchase validation
Published pricing for self-hosted

In the product

Journeys with a control group built in.

Waits, splits and pushes, each journey measured against people who got nothing.

Real grovs screen, sample data.

Feature by feature.

From Countly's public documentation and pricing pages. Spotted something out of date? Tell us and we'll fix it.

Featuregrovs

Countly

What it is

Mobile measurement partner (MMP)NoNo

Links

Deep links and deferred deep links

Smart banners and QR codes

Attribution

Owned-channel attributionPartial1

Analytics

Events, retention and cohorts

Crash reporting and performance monitoring

Engagement

Push notifications

In-app messages and surveys

Journeys

Revenue

App Store and Google Play purchase validation

Data and hosting

Self-hosted in your cloud

Open-source core2

Pricing

Published pricing for self-hosted3

PricingFlat yearlyPer MAU, from $175 a month, analytics only

1
Owned-channel attribution. Countly Enterprise has campaign links that attribute installs to campaigns. It has no deep links or deferred deep links.
2
Open-source core. Countly Lite is AGPL-3.0 with a branding clause. Most Enterprise features, like journeys and attribution, aren't open source.
3
Published pricing for self-hosted. Countly Lite is free and self-hosted. Enterprise self-hosted is quoted.

Partial: some of it, with limits. Export: you can get the data out, but it isn't written to your database as it happens.

Last checked 16 October 2026

Pricing, side by side.

Countly's list prices, as published. The estimate shows what companies report paying, from public contract data.

grovs

Flat yearly price, by monthly active users

Free: $0, up to 10K MAU
Growth: $2,500 a year up to 250K MAU, $5,000 up to 500K
Scale: $12,000 a year, up to 1M MAU
Enterprise and self-hosted: Flat yearly licence, unlimited users and events

Source: grovs.io/pricing, October 2026

Countly

By monthly active users

Flex 5K: $175 a month
Flex 250K: $6,694 a month
Flex 1M: $16,444 a month

Source: flex.countly.com/pricing.html, October 2026

Compare costs for your app size

Which one fits.

Countly is good at what it does. Here is an honest split.

Choose Countly if

You need crash reporting and performance monitoring in the same tool.
You already run years of Countly dashboards and plugins in production.

Choose grovs if

Deep links and deferred deep links matter to how you acquire users.
You want installs and revenue attributed to the channels you own.
You want a price on the website, not a quote.

Migration plan

Moving from Countly.

Your events, users and journeys move with the SDK.

Stays with Countly

Historical data (export it first)
Email and SMS sending

You'll need

An app release with the grovs SDK

Moves to grovs

Events and user traits
The same events and traits, from the day the SDK goes live
Segments
Rebuilt from those events, in your own database
Push audience
Devices register for push as users update to the new release
Journeys and in-app messages
Rebuilt one at a time, each checked against a control group

Going back: Nothing to roll back: both run side by side until you remove the old SDK.

The steps

Your teamgrovsTogether

1
Add the grovs SDK next to it
Send the same events and user traits to both while you move.
Your team
Your team
2
Rebuild your segments
Recreate the audiences your campaigns use, from events in your own database.
Your team
Your team
3
Let push tokens build up
The grovs SDK registers each device for push when the app opens with the new release.
Your team
Your team
4
Move journeys one at a time
Start with one high-volume journey, run it against a control group, compare results, then move the next.
Together
Together
5
Keep email where it is
If you send email or SMS through Countly, keep a sending provider for that.
Your team
Your team

Plan the move with an engineer.

A call with an engineer who has done it before. You leave with a plan, not a sales pitch.

Book a migration call

What the call covers

Your current setup: SDKs, link domains, events and campaigns
What moves, what you'd keep, and in what order
Anything that needs an app release, so you can plan it
A written plan afterwards, with the steps and who does each

Questions, answered.

Something else? Talk to an engineer.

Can grovs replace Countly?

For most teams, yes. Check the table above for the features you rely on; where Countly has something grovs doesn't, it's marked.

What moves over from Countly?

Your tracking moves with the SDK, and you rebuild the reports and campaigns you use. History stays in Countly; export it if you need it.

Can we run grovs and Countly side by side?

Yes. Both SDKs can run in the same app while you move, so you can compare numbers before switching anything off.

How long does it take to move?

It depends mostly on your app release cycle: anything that touches links or push needs a new build, and users need to update before you switch. The migration plan above lists which steps need a release.

How does pricing compare with Countly?

grovs is free up to 10K monthly users, then a flat yearly price: $2,500 up to 250K and $12,000 up to 1M. Countly's pricing is per mau, from $175 a month, analytics only.

Where does our data live?

On grovs Cloud, in the EU. Self-hosted, in your own cloud or data centre, in databases you run. grovs staff have no access to self-hosted data.