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Goal: engagement and LTV

Keep users coming back, and spending.

Build audiences from your own data, reach them with push, in-app and journeys, and measure every message by the purchases it drove.

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9:41

Tuesday 21 October

9:41

Streamlynow

Your trial ends Friday

Keep watching for $7.99/month.

Fitloopnow

7-day streak!

Unlock Pro plans this week.

Loom & Conow

Back in stock

The jacket you saved is here.

Bring them back, and keep them paying.

Pick the moment you want to change. Each one has its audience, its messages and the number that shows it worked.

Your dashboard · Where new users stall

Where new users stall

  • Signed up100%
  • Picked a goal71%
  • First workout44%

  • Where new users stall

    The step where most new users stop, by signup source.

  • A day-one sequence

    Wait a day, send a push, and stop as soon as they train.

  • Guidance in the app

    A short guide on the second app open, for users who skipped setup.

  • Proof, not opens

    Nudged users against a control group that got nothing.

  • Sent at the right time

    Reminders at the hour each user signed up or usually trains.

  • The first streak

    A celebration in the app after seven days in a row.

Where grovs fits.

Six messages that keep users coming back, each opening the screen that matters and measured on purchases or return visits.

PushFitloop

Ready for day 1?

A 10-minute starter session.

OpensWorkouts › Starter

Day-one nudge

New users who haven't trained get a push at the hour they signed up.

Without the app
Opens the plan picker
Measured
Started, finished, control group
PushStreamly

We saved your spot

Episode 5 of The Coast is waiting.

OpensShows › The Coast › E5

Win-back

Viewers quiet for 14 days get the exact episode they stopped at.

Without the app
Asks to sign in, then resumes
Measured
Returned within 14 days
EmailDaily Ledger

Your trial ends Friday

Keep reading for €4.99 a month.

Keep reading
OpensAccount › Plans

Trial ending

The email opens the plan screen with the offer applied.

Without the app
Plan page on the web
Measured
Opened, subscribed, revenue
PushLoom & Co

Still thinking about it?

Your jacket is waiting, 10% off today.

OpensCart › Checkout

Abandoned cart

A push an hour later opens checkout with the cart as it was.

Without the app
Asks to sign in, cart kept
Measured
Recovered carts, revenue
SMSNorthside

Your points expire Sunday

450 points, ready to use.

Use points
OpensRewards › Redeem

Expiring points

A text opens rewards with the balance shown.

Without the app
Rewards page on the web
Measured
Redeemed, spend after
Shared linkFitloop

Join my 30-day challenge

Ana invited you to train together.

OpensChallenges › Join

Challenge invites

Members invite friends into the same challenge, through install.

Without the app
Installs with the challenge kept
Measured
Invites, joined, completed

Working on retention?

Other use cases or flows to measure? Ask an engineer.

Talk to an engineerRead the docs

Examples, step by step.

One example per moment: who gets the message, what they see in the app, and the result against a control group.

Fitloop · Onboarding

Day one, without the drop-off.

  1. Push
    9:41

    Tuesday 21 October

    9:41

    Fitloopnow

    Ready for day 1?

    A 10-minute starter session for your strength goal.

    1

    A nudge on day two

    Users who picked a goal but haven't trained get a push at the hour they signed up.

  2. In-app message
    9:41

    Fitloop

    Fitloop

    Fitloop

    Start with 10 minutes

    No equipment. You can stop any time.

    Start session
    2

    A message on the next open

    If they open the app without training, an in-app message offers the shortest session.

  3. Your dashboard

    First workout · 7 days

    • Nudged64%
    • Control41%
    • Extra starts+23 pts
    3

    Against a control group

    Started a workout within 7 days, nudged users versus users who got nothing.

What you'll measure.

Conversion and revenue for the journey against its control group. Illustrative numbers.

Trial conversion journey · last 30 days

GroupUsersConvertedRevenuePer user
Journey12,48018.4%$184,200$14.76
Control1,38611.2%$12,420$8.96
Lift—+7.2 pts+$71,900+$5.80

Questions, answered.

Something else? Talk to an engineer.

Do we have to replace our engagement platform?

No. Many teams keep it for email and use grovs for push, in-app and journeys where the data has to stay inside.

How is lift calculated?

Each journey keeps a control group that gets nothing. Lift is the difference in your goal, like purchases, between the two.

Can journeys react to purchases and cancellations?

Yes. Validated purchases, renewals and cancellations can start a journey, branch it or end it.

How do we avoid over-messaging?

Set frequency limits on each message, and exit users from a journey as soon as they reach the goal.

Do messages go out in each user's time zone?

Yes. Push can be scheduled for a local time, like 9:00, wherever each user is.

Other goals.

App growthTurn the links you already send into installs.Explore
Mobile and webYour app and your website, as one journey.Explore

Your first link, live this afternoon.

Install the SDK, connect your domain and send a link that opens the right screen. Start free on grovs Cloud, or run the same stack in your own.

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