Compare / Product analytics

Amplitude shows what users did. grovs also brings them in and back.

Amplitude is product analytics in Amplitude's cloud. grovs puts deep links, analytics, push, in-app and journeys behind one SDK, in your cloud or ours.

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Checked against Amplitude's public docs and pricing · 16 October 2026

grovs

Links, analytics, engagement, revenue, data

Built for: The channels you own, end to end
Runs in: Your cloud, or grovs Cloud
Ad attribution: Not an MMP
Pricing: Flat yearly

Amplitude

Product analytics

Built for: Analytics teams
Runs in: Their cloud; limited private option
Ad attribution: Not an MMP
Pricing: Usage-based

What Amplitude is

Behaviour inside the app.

Shows the steps people take in your app, where they drop off, and what keeps them.

Built for: Analytics teams
Reports: Events, cohorts, retention, paths
Data goes to: The vendor's cloud, priced by events
Doesn't do: Deep links, install attribution

The differences, in short.

Acquisition built in

Deep links, deferred deep links and QR codes, with every install tied to the link that brought it. Amplitude starts once the app is open.

Act on what you see

Send push notifications and journeys to the audiences you build, from the same tool. Amplitude does not send push.

Your cloud, flat price

Run grovs in AWS, Azure, GCP or your data center on a flat yearly price. Amplitude runs in its own cloud, or inside your Snowflake account, and is priced by usage.

What each one has that the other doesn't.

No tool does everything. Here's the honest list, both ways.

Amplitude has, grovs doesn't

Deep behavioural analysis built for dedicated analytics teams
Session replay
Heatmaps
Data governance tools for large event catalogues

grovs has, Amplitude doesn't

Deep links and deferred deep links
Smart banners and QR codes
Push notifications
Journeys across push, in-app and email
Open-source core

In the product

Installs, opens and revenue on one screen.

New users, link-driven and organic installs, and revenue, against the previous period.

Real grovs screen, sample data.

Installs, opens and revenue on one screen.

Feature by feature.

From Amplitude's public documentation and pricing pages. Spotted something out of date? Tell us and we'll fix it.

Featuregrovs

Amplitude

What it is

Mobile measurement partner (MMP)NoNo

Links

Deep links and deferred deep links

Smart banners and QR codes

Analytics

Events, retention and cohorts

Advanced behavioural analysis and session replay

Events written to your own databaseExport3

Engagement

Experiments with control groups

Push notifications

In-app messages and surveys

Journeys across push, in-app and email

Revenue

App Store and Google Play purchase validation1

Data and hosting

Self-hosted in your cloudPartial2

Open-source core

Pricing

PricingFlat yearlyUsage-based

1
App Store and Google Play purchase validation. Amplitude verifies App Store and Google Play receipts on mobile and logs verified revenue events.
2
Self-hosted in your cloud. Amplitude can run as a Snowflake Native App inside your Snowflake account. It can't be self-hosted in AWS, Azure, GCP or your data centre.
3
Events written to your own database. Amplitude exports raw events to S3, GCS, Snowflake, BigQuery and Redshift, and can query data already in your warehouse.

Partial: some of it, with limits. Export: you can get the data out, but it isn't written to your database as it happens.

Last checked 16 October 2026

Pricing, side by side.

Amplitude's list prices, as published. The estimate shows what companies report paying, from public contract data.

grovs

Flat yearly price, by monthly active users

Free: $0, up to 10K MAU
Growth: $2,500 a year up to 250K MAU, $5,000 up to 500K
Scale: $12,000 a year, up to 1M MAU
Enterprise and self-hosted: Flat yearly licence, unlimited users and events

Source: grovs.io/pricing, October 2026

Amplitude

By events

Free: 2M events a month
Plus: From $0, up to 70M events
Growth and Enterprise: Quote

What customers actually pay · estimate

$64,000 a year

Median of 422 contracts, range $25K to $380K. Source: vendr.com/marketplace/amplitude

Source: amplitude.com/pricing, October 2026

Compare costs for your app size

Which one fits.

Amplitude is good at what it does. Here is an honest split.

Choose Amplitude if

You need deep behavioural analysis, session replay and a dedicated analytics team on one tool.
Your product is web-first and you don't need deep links or push.

Choose grovs if

You want links, analytics and messaging behind one SDK.
You need to self-host in AWS, Azure, GCP or your own data centre.
You'd rather pay one flat price than per user or per event.

Migration plan

Moving from Amplitude.

Your tracking is most of the work, and it moves with the SDK.

Stays with Amplitude

Historical data (export it first)
Session replay, if you use it

You'll need

An app release with the grovs SDK

Moves to grovs

Events and properties
The same names, mapped one to one, from the day the SDK goes live
User IDs
Your own IDs, so the same people match in both tools while you compare
Reports and dashboards
Rebuilt in grovs: the ones your team actually opens

Going back: Nothing to roll back: both run side by side until you remove the old SDK.

The steps

Your teamgrovsTogether

1
Map your tracking plan
List the events and properties you send to Amplitude.
How it works
Most map one to one; we flag any that don't.
Together
Together
2
Add the grovs SDK next to it
Send the same events to both while you move.
How it works
Nothing is switched off.
Your team
Your team
3
Rebuild the reports you use
Retention, cohorts and dashboards, from events in your own database.
How it works
Rebuild the ones people actually open, not all of them.
Your team
Your team
4
Check the numbers match
Run both for a few weeks and compare daily users and key events.
How it works
We help explain any gaps.
Together
Together
5
Remove the Amplitude SDK
In a later release, once the team works in grovs.
Your team
Your team

Plan the move with an engineer.

A call with an engineer who has done it before. You leave with a plan, not a sales pitch.

Book a migration call

What the call covers

Your current setup: SDKs, link domains, events and campaigns
What moves, what you'd keep, and in what order
Anything that needs an app release, so you can plan it
A written plan afterwards, with the steps and who does each

Questions, answered.

Something else? Talk to an engineer.

Can grovs replace Amplitude?

For most teams, yes. Check the table above for the features you rely on; where Amplitude has something grovs doesn't, it's marked.

What moves over from Amplitude?

Your tracking moves with the SDK, and you rebuild the reports and campaigns you use. History stays in Amplitude; export it if you need it.

Can we run grovs and Amplitude side by side?

Yes. Both SDKs can run in the same app while you move, so you can compare numbers before switching anything off.

How long does it take to move?

It depends mostly on your app release cycle: anything that touches links or push needs a new build, and users need to update before you switch. The migration plan above lists which steps need a release.

How does pricing compare with Amplitude?

grovs is free up to 10K monthly users, then a flat yearly price: $2,500 up to 250K and $12,000 up to 1M. Amplitude's pricing is usage-based.

Where does our data live?

On grovs Cloud, in the EU. Self-hosted, in your own cloud or data centre, in databases you run. grovs staff have no access to self-hosted data.