1. Does Limit Ad Tracking stop all ads?

No. LAT does not remove ads entirely. It simply prevents personalized ads. Users will still see ads, but they will be more generic.

2. What happens to my IDFA when LAT is on?

When LAT is enabled, your IDFA becomes a string of zeros, meaning advertisers cannot identify or track your device.

3. Is Limit Ad Tracking still available on iPhones?

Not exactly. LAT was replaced by the App Tracking Transparency (ATT) system starting in iOS 14, which provides the same outcome through user permission prompts.

4. Can app developers override LAT or ATT settings?

No. Apple’s policies strictly prohibit apps from bypassing these privacy controls. Violating them can result in app removal from the App Store.

5. How does LAT affect marketing performance?

LAT limits the ability to measure campaign success and retarget users accurately. However, it also encourages marketers to invest in privacy-first measurement methods, like aggregated or probabilistic attribution.

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