What is Real Time Bidding

RTB is the automated auction process that sells individual ad impressions in real time as a page or app loads.

How fast does an RTB auction happen

An RTB auction usually completes in less than one hundred milliseconds. The user does not notice the process.

It increases targeting accuracy for advertisers, increases revenue for publishers, and relies on automation to scale digital advertising efficiently.

Is RTB the same as programmatic advertising

RTB is part of programmatic advertising, but programmatic also includes non auction deals and advanced automated buying methods.

How does RTB impact privacy

RTB historically relied on cookies and device identifiers. With new privacy regulations and platform changes, the industry is adapting to new privacy first methods.

Real Time Bidding (RTB)

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