What makes contextual deep linking different from deferred deep linking?

Deferred deep links work only for new users who install the app after clicking a link. Contextual deep links handle both new and existing users while carrying richer metadata for personalization.

Can contextual deep links track user behavior?

Yes, they can record referral sources, user preferences, and engagement metrics. This helps marketers measure campaign performance and optimize spend.

Is contextual deep linking only for mobile apps?

No, while it is most common in mobile apps, it can also be used across web platforms and cross-device experiences.

How does Grovs.io help with contextual deep linking?

Grovs.io provides a unified deep linking and attribution solution that lets marketers create personalized user journeys, measure campaign results, and optimize conversions—all without technical complexity.

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