Q: What is a good CPI rate?

A: It depends on your app category, target region, and platform. On average, Android CPIs range from $1 to $2, while iOS CPIs can reach $3 to $5 or more.

Q: How can I reduce my CPI?

A: Optimize your creatives, target audiences more precisely, test multiple ad networks, and use lookalike audiences to reach users more likely to install.

Q: Is CPI better than CPA?

A: It depends on your goals. CPI is ideal for scaling installs quickly, while CPA is better for driving post-install engagement.

Q: How does eCPI differ from CPI?

A: eCPI is the actual cost per install after a campaign ends, while CPI is the set cost agreed upon before it starts.

Q: Does CPI include organic installs?

A: No. CPI measures only installs that result directly from paid ads.

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