What does CPS stand for

Cost per sale. It is the average amount you spend to generate one sale from a campaign.

How do I attribute sales to a campaign

Use consistent attribution rules such as last click, data driven, or multi touch. Keep the same rules when comparing channels so CPS stays comparable.

Is a lower CPS always better

Usually yes, but not if it cuts future value. A campaign with a slightly higher CPS that brings higher lifetime value may be the smarter choice.

How often should I check CPS

Weekly for active campaigns and daily during peaks. Roll up to monthly for trend analysis.

Can CPS be used for subscription apps

Yes. Track CPS for first purchase, then compare to activation, retention, and lifetime value to confirm payback.

What if a campaign has a great CPS but high refunds

Fix product fit and expectations. Refund adjusted CPS gives a truer picture of efficiency.

Cost Per Sale (CPS)

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