What does CPL stand for

CPL stands for Cost Per Lead. It measures the average cost to acquire a potential customer.

How do you calculate CPL

Divide your total marketing spend by the number of leads generated in a specific period.

What is considered a good CPL

It depends on your industry and product value. The key is ensuring that your CPL is lower than the value each customer brings to your business.

It helps you understand which campaigns generate leads most efficiently and where to optimize your marketing spend.

How can I lower my CPL

Refine audience targeting, improve creative messaging, leverage automation tools, and prioritize cost-effective channels such as SEO and email marketing.

What is the difference between CPL and CPA

CPL tracks the cost of acquiring leads, while CPA tracks the cost of a completed action, such as a purchase.

Cost Per Lead (CPL)

Product

Measure
Analyse
Engagement
Cross-App Messaging

Solutions

Marketing Teams
Product Teams
Data & Analytics
App Growth

Developers

Documentation
SDK Reference
Migration Guides
Migrate from Firebase

Resources

Blog
Glossary
Use Cases
Free Link Generator

Company

Privacy
Security
SLA

Terms of Service Contact us