What does CPP stand for?

CPP stands for Custom Product Page, a feature that lets app developers design multiple versions of their App Store listing to target different audiences or campaigns.

How many Custom Product Pages can I create?

Apple allows up to 35 versions per app, each with its own unique URL.

Where can I track CPP performance?

You can monitor CPP metrics like page views, downloads, and conversions in App Analytics within App Store Connect.

Can I use CPPs for paid advertising?

Yes. Each CPP has a shareable URL that can be used in paid ad campaigns, social media, or influencer promotions.

How does CPP affect user acquisition?

CPPs enhance user acquisition by delivering relevant, audience-specific content that aligns with ad messaging, leading to higher install rates.

Is CPP only available for iOS?

Yes. Custom Product Pages are an Apple App Store-exclusive feature available from iOS 15 onward.

Custom Product Page (CPP)

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