What does Google Tag Manager actually do?

GTM simplifies the process of adding, modifying, and managing tracking tags on websites or apps. It lets you collect marketing and analytics data without developer intervention.

Do I need coding knowledge to use GTM?

Basic technical understanding helps, but GTM’s interface is user-friendly and offers templates for most common tags, so you don’t need to code from scratch.

Is GTM only for websites?

No. GTM also supports mobile apps (iOS and Android) and AMP pages through SDK integration.

Can I use GTM without Google Analytics?

Yes. GTM can deploy tags for any third-party service, including Facebook Ads, TikTok Pixel, or Airbridge tracking.

Does GTM slow down my website?

No. Tags managed via GTM load asynchronously, meaning they don’t block other elements on the page from loading.

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