What is the difference between an install referrer and an attribution link?

An attribution link tracks the user journey from click to install, while the install referrer provides confirmation from the app store that the install actually happened, ensuring accuracy.

Does the install referrer collect personal data?

No. Install referrers do not use personal identifiers like names or device IDs. They only carry campaign-level data used for measuring marketing effectiveness.

Is the install referrer only available on Android?

Yes. Install referrers are specific to Android platforms. iOS uses a different attribution system, primarily based on SKAdNetwork.

How does the install referrer prevent fraud?

It authenticates referrer data and validates timestamps, preventing malicious apps or scripts from faking install attributions.

Can multiple app stores use install referrers at once?

Yes. Each Android app store can generate its own referrer string, allowing marketers to track installs across Google Play, Huawei AppGallery, Samsung Galaxy Store, and Xiaomi GetApps.

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