What is the main purpose of a privacy manifest?

To clearly communicate how an app collects, uses, and shares user data, ensuring compliance with privacy laws and fostering user trust.

Who needs a privacy manifest?

Any developer or company distributing apps on Apple’s App Store, including those using third-party SDKs or APIs that access personal data.

What is the difference between a privacy manifest and a privacy policy?

A privacy manifest is a technical declaration built into the app that outlines specific data interactions, while a privacy policy is a public legal document that explains data practices in broader terms.

What are required reason APIs?

These are system-level APIs that access sensitive data (like location or camera). Developers must specify a legitimate reason for using them in the privacy manifest.

How does a privacy manifest affect marketers?

It ensures that all marketing and measurement SDKs disclose data use transparently, helping brands comply with privacy rules and avoid misattribution or fines.

Can users see the privacy manifest?

Not directly. However, its content powers the Privacy Nutrition Label displayed in the App Store, making the app’s data practices visible before installation.

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