What makes a SAN different from a regular ad network

Regular networks share click level data with attribution providers. SANs do not. They handle attribution internally and only confirm matches on request.

Why do SANs use a closed data model

To protect user data, prevent data leakage, and comply with evolving privacy standards.

Do SANs still work with mobile measurement partners

Yes. They collaborate through conversion APIs that confirm whether an install or event belongs to a SAN campaign.

Can SANs attribute conversions without device identifiers

Yes. SANs rely on logged in data and platform level signals that do not depend on device IDs.

Are SANs more accurate

Inside their own environments, SAN attribution tends to be very strong due to richer first party data.

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