Compare / Push and messaging
Airship runs your app messaging. grovs also owns the link that brings people in.
Airship is a messaging and app experience platform for push, in-app Scenes, journeys, email, SMS and mobile wallet, run in Airship's cloud. grovs covers push, in-app and journeys, and adds deferred deep links, attribution and purchase validation on your own servers.
Checked against Airship's public docs and pricing · 16 October 2026
grovs
Links, analytics, engagement, revenue, data
- Built for
- The channels you own, end to end
- Runs in
- Your cloud, or grovs Cloud
- Ad attribution
- Not an MMP
- Pricing
- Flat yearly
Airship
Push and messaging
- Built for
- Push campaigns
- Runs in
- Airship's cloud
- Ad attribution
- Not an MMP
- Pricing
- Quote
What Airship is
Push first.
Sends push to your users, usually with in-app, email or SMS added on.
- Built for
- Push campaigns
- Reports
- Delivery, opens and clicks per message
- Data goes to
- The vendor's cloud
- Doesn't do
- Hosted or deferred deep links, self-hosting
The differences, in short.
Links that survive the install
grovs has deferred deep links, smart banners and QR codes. Airship deep links route a tap on a message to a screen; they don't carry context through an install.
Your cloud, not a vendor's
grovs can run on your own servers, with every event in your database. Airship runs in Airship's cloud, and raw event export needs its Real-Time Data Streaming add-on.
A price you can read
Free to 10K monthly users, then flat yearly plans. Airship shows no prices; every plan is quoted.
What each one has that the other doesn't.
No tool does everything. Here's the honest list, both ways.
Airship has, grovs doesn't
- Apple Wallet and Google Wallet passes
- No-code multi-screen in-app Scenes and Stories
- Email and SMS/MMS/RCS sending
- Feature flags
- Web push
grovs has, Airship doesn't
- Deep links and deferred deep links
- Smart banners and QR codes
- Owned-channel attribution
- App Store and Google Play purchase validation
- Self-hosted in your cloud
- Open-source core
In the product
Every push measured in revenue.
Variants against a control group: conversions, revenue per person and confidence.
Real grovs screen, sample data.
Feature by feature.
From Airship's public documentation and pricing pages. Spotted something out of date? Tell us and we'll fix it.
Airship- 1
Events, retention and cohorts. Retention and cohort dashboards are part of Performance Analytics, included on AXP Essentials and Enterprise but not on Essentials Starter.
- 2
Email and SMS sending. Email and SMS/MMS/RCS are listed as available extras on every Airship package, not included by default.
- 3
Events written to your own database. Airship streams events through Real-Time Data Streaming, a paid add-on, and can drop hourly CSV or JSON files into S3, Azure Blob or Google Cloud Storage.
Partial: some of it, with limits. Export: you can get the data out, but it isn't written to your database as it happens.
Last checked 16 October 2026
Pricing, side by side.
Airship doesn't publish prices, so plans are quoted. The estimate shows what companies report paying, from public contract data.
grovs
Flat yearly price, by monthly active users
- Free
- $0, up to 10K MAU
- Growth
- $2,500 a year up to 250K MAU, $5,000 up to 500K
- Scale
- $12,000 a year, up to 1M MAU
- Enterprise and self-hosted
- Flat yearly licence, unlimited users and events
Source: grovs.io/pricing, October 2026
Airship
Quote
- Airship Experience Platform (AXP)
- Quote
- Airship Essentials
- Self-service, price not shown
- Free plan
- None
What customers actually pay · estimate
$37,795 a year
Median contract, range $21K to $135K. Source: vendr.com/marketplace/airship
Source: airship.com/pricing, October 2026
Which one fits.
Airship is good at what it does. Here is an honest split.
Choose Airship if- You want Apple Wallet and Google Wallet passes in the same tool as push.
- You want no-code, multi-screen in-app experiences built by a marketing team.
- Deferred deep links matter to how you acquire users.
- Your data has to stay on your own servers.
- You want a price on the website, not a quote.
Migration plan
Moving from Airship.
Your events, users and journeys move with the SDK.
Stays with Airship
- Historical data (export it first)
- Email and SMS sending
You'll need
- An app release with the grovs SDK
Moves to grovs
Events and user traits
The same events and traits, from the day the SDK goes live
Segments
Rebuilt from those events, in your own database
Push audience
Devices register for push as users update to the new release
Journeys and in-app messages
Rebuilt one at a time, each checked against a control group
Going back: Nothing to roll back: both run side by side until you remove the old SDK.
The steps
- 1Your team
Add the grovs SDK next to it
Send the same events and user traits to both while you move.
Your team - 2Your team
Rebuild your segments
Recreate the audiences your campaigns use, from events in your own database.
Your team - 3Your team
Let push tokens build up
The grovs SDK registers each device for push when the app opens with the new release.
Your team - 4Together
Move journeys one at a time
Start with one high-volume journey, run it against a control group, compare results, then move the next.
Together - 5Your team
Keep email where it is
If you send email or SMS through Airship, keep a sending provider for that.
Your team
Plan the move with an engineer.
A call with an engineer who has done it before. You leave with a plan, not a sales pitch.
What the call covers
- Your current setup: SDKs, link domains, events and campaigns
- What moves, what you'd keep, and in what order
- Anything that needs an app release, so you can plan it
- A written plan afterwards, with the steps and who does each
Questions, answered.
Something else? Talk to an engineer.
Can grovs replace Airship?
For most teams, yes. Check the table above for the features you rely on; where Airship has something grovs doesn't, it's marked.
What moves over from Airship?
Your tracking moves with the SDK, and you rebuild the reports and campaigns you use. History stays in Airship; export it if you need it.
Can we run grovs and Airship side by side?
Yes. Both SDKs can run in the same app while you move, so you can compare numbers before switching anything off.
How long does it take to move?
It depends mostly on your app release cycle: anything that touches links or push needs a new build, and users need to update before you switch. The migration plan above lists which steps need a release.
How does pricing compare with Airship?
grovs is free up to 10K monthly users, then a flat yearly price: $2,500 up to 250K and $12,000 up to 1M. Airship's pricing is quote.
Where does our data live?
On grovs Cloud, in the EU. Self-hosted, in your own cloud or data centre, in databases you run. grovs staff have no access to self-hosted data.
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grovs vs Branch
Branch made deep links popular. grovs lets you run them yourself.
Read the comparisonYour first link, live this afternoon.
Install the SDK, connect your domain and send a link that opens the right screen. Start free on grovs Cloud, or run the same stack in your own.
Compare plans$0up to 10K monthly users
- Sign up and add the SDK
- Your first link live the same day
- Flat yearly price as you grow
Flat licencea year, in your cloud, no metering
- AWS, Azure, GCP or your data center
- Deployment help from our engineers
- Your SSO, your database, your rules