Compare / Push and messaging

Pushwoosh prices per active user in its cloud. grovs runs in yours at a flat rate.

Pushwoosh is a messaging platform for push, in-app, email, SMS and messenger apps, with journeys, run in Pushwoosh's cloud. grovs covers push, in-app and journeys, and adds deferred deep links, attribution and purchase validation on your own servers.

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Checked against Pushwoosh's public docs and pricing · 16 October 2026

grovs

Links, analytics, engagement, revenue, data

Built for: The channels you own, end to end
Runs in: Your cloud, or grovs Cloud
Ad attribution: Not an MMP
Pricing: Flat yearly

Pushwoosh

Push and messaging

Built for: Push campaigns
Runs in: Pushwoosh's cloud
Ad attribution: Not an MMP
Pricing: Free to 1K MAU, then $7 to $13 per 1,000 MAU

What Pushwoosh is

Push first.

Sends push to your users, usually with in-app, email or SMS added on.

Built for: Push campaigns
Reports: Delivery, opens and clicks per message
Data goes to: The vendor's cloud
Doesn't do: Hosted or deferred deep links, self-hosting

The differences, in short.

Links that survive the install

grovs has deferred deep links, smart banners and QR codes. Pushwoosh deep links open a screen from a push; they don't carry context through an install.

Your cloud, not a vendor's

grovs runs on your own servers. Pushwoosh runs on its own hardware; its private cloud option on custom plans is still hosted by Pushwoosh.

Flat, not per user

grovs is free to 10K monthly users, then a flat yearly price. Pushwoosh charges $7 to $13 per 1,000 MAU beyond the first 1,000.

What each one has that the other doesn't.

No tool does everything. Here's the honest list, both ways.

Pushwoosh has, grovs doesn't

Email, SMS and WhatsApp sending
Telegram, LINE and Kakao Talk channels
Web push
An AI marketing copilot (ManyMoneyAI)

grovs has, Pushwoosh doesn't

Deep links and deferred deep links
Smart banners and QR codes
Owned-channel attribution
App Store and Google Play purchase validation
Self-hosted in your cloud
Open-source core

In the product

Every push measured in revenue.

Variants against a control group: conversions, revenue per person and confidence.

Real grovs screen, sample data.

Feature by feature.

From Pushwoosh's public documentation and pricing pages. Spotted something out of date? Tell us and we'll fix it.

Featuregrovs

Pushwoosh

What it is

Mobile measurement partner (MMP)NoNo

Links

Deep links and deferred deep links

Smart banners and QR codes

Attribution

Owned-channel attribution

Analytics

Events, retention and cohorts

Events written to your own databaseExport2

Engagement

Push notifications

In-app messages and surveys

Journeys across push, in-app and email

Email and SMS sending1

Experiments with control groups

Revenue

App Store and Google Play purchase validation

Data and hosting

Self-hosted in your cloud

Open-source core

Pricing

PricingFlat yearlyFree to 1K MAU, then $7 to $13 per 1,000 MAU

1
Email and SMS sending. Email, SMS and WhatsApp come with the Omnichannel plan; the Push only plan covers push, in-app and web push.
2
Events written to your own database. Pushwoosh streams message events to BigQuery, can write rows to Snowflake from a journey, and offers CSV downloads.

Partial: some of it, with limits. Export: you can get the data out, but it isn't written to your database as it happens.

Last checked 16 October 2026

Pricing, side by side.

Pushwoosh's list prices, as published. The estimate shows what companies report paying, from public contract data.

grovs

Flat yearly price, by monthly active users

Free: $0, up to 10K MAU
Growth: $2,500 a year up to 250K MAU, $5,000 up to 500K
Scale: $12,000 a year, up to 1M MAU
Enterprise and self-hosted: Flat yearly licence, unlimited users and events

Source: grovs.io/pricing, October 2026

Pushwoosh

By monthly active users

Free: $0 up to 1,000 MAU
Push only: $7 per 1,000 MAU (offer to 31 Dec)
Omnichannel: $13 per 1,000 MAU
Email only: $5 per 1,000 recipients
Custom: Quote, above $3,000 a month

Source: pushwoosh.com/pricing, October 2026

Compare costs for your app size

Which one fits.

Pushwoosh is good at what it does. Here is an honest split.

Choose Pushwoosh if

You want WhatsApp, Telegram, LINE or Kakao Talk next to push and email.
You want a free tier and pay-as-you-go monthly billing.

Choose grovs if

Deferred deep links matter to how you acquire users.
Your data has to stay on servers you run, not a vendor's.
You want a flat yearly price that doesn't grow with every active user.

Migration plan

Moving from Pushwoosh.

Your events, users and journeys move with the SDK.

Stays with Pushwoosh

Historical data (export it first)
Email and SMS sending

You'll need

An app release with the grovs SDK

Moves to grovs

Events and user traits
The same events and traits, from the day the SDK goes live
Segments
Rebuilt from those events, in your own database
Push audience
Devices register for push as users update to the new release
Journeys and in-app messages
Rebuilt one at a time, each checked against a control group

Going back: Nothing to roll back: both run side by side until you remove the old SDK.

The steps

Your teamgrovsTogether

1
Add the grovs SDK next to it
Send the same events and user traits to both while you move.
Your team
Your team
2
Rebuild your segments
Recreate the audiences your campaigns use, from events in your own database.
Your team
Your team
3
Let push tokens build up
The grovs SDK registers each device for push when the app opens with the new release.
Your team
Your team
4
Move journeys one at a time
Start with one high-volume journey, run it against a control group, compare results, then move the next.
Together
Together
5
Keep email where it is
If you send email or SMS through Pushwoosh, keep a sending provider for that.
Your team
Your team

Plan the move with an engineer.

A call with an engineer who has done it before. You leave with a plan, not a sales pitch.

Book a migration call

What the call covers

Your current setup: SDKs, link domains, events and campaigns
What moves, what you'd keep, and in what order
Anything that needs an app release, so you can plan it
A written plan afterwards, with the steps and who does each

Questions, answered.

Something else? Talk to an engineer.

Can grovs replace Pushwoosh?

For most teams, yes. Check the table above for the features you rely on; where Pushwoosh has something grovs doesn't, it's marked.

What moves over from Pushwoosh?

Your tracking moves with the SDK, and you rebuild the reports and campaigns you use. History stays in Pushwoosh; export it if you need it.

Can we run grovs and Pushwoosh side by side?

Yes. Both SDKs can run in the same app while you move, so you can compare numbers before switching anything off.

How long does it take to move?

It depends mostly on your app release cycle: anything that touches links or push needs a new build, and users need to update before you switch. The migration plan above lists which steps need a release.

How does pricing compare with Pushwoosh?

grovs is free up to 10K monthly users, then a flat yearly price: $2,500 up to 250K and $12,000 up to 1M. Pushwoosh's pricing is free to 1k mau, then $7 to $13 per 1,000 mau.

Where does our data live?

On grovs Cloud, in the EU. Self-hosted, in your own cloud or data centre, in databases you run. grovs staff have no access to self-hosted data.