Compare / Customer engagement

Braze sends the messages. grovs also brings people into the app.

Braze is a customer engagement platform for push, in-app, email and journeys, run in Braze's cloud. grovs covers push, in-app and journeys too, and adds deep links, analytics and purchase validation on your own servers.

Start for free See the full comparison

Checked against Braze's public docs and pricing · 16 October 2026

grovs

Links, analytics, engagement, revenue, data

Built for: The channels you own, end to end
Runs in: Your cloud, or grovs Cloud
Ad attribution: Not an MMP
Pricing: Flat yearly

Braze

Customer engagement

Built for: Multi-channel campaigns
Runs in: Braze's cloud
Ad attribution: Not an MMP
Pricing: Quote, by MAU and Action Credits

What Braze is

Messaging at scale.

Push, in-app, email and SMS, with journeys and segments, run by CRM teams.

Built for: Multi-channel campaigns
Reports: Delivery, opens and conversions
Data goes to: The vendor's cloud
Doesn't do: Hosted or deferred deep links, self-hosting

The differences, in short.

Links in the same tool

Deep links and deferred deep links are part of grovs. With Braze, links usually come from a separate vendor.

Your cloud, not a vendor's

grovs can run on your own servers, with every event in your database. Braze runs in Braze's cloud.

A price you can read

Free to 10K monthly users, then flat yearly plans. Braze pricing is quoted, by users, profiles and Action Credits.

What each one has that the other doesn't.

No tool does everything. Here's the honest list, both ways.

Braze has, grovs doesn't

Email, SMS and WhatsApp sending at high volume
Content cards inside the app
Personalisation with templating and AI timing
A large partner ecosystem for CRM teams

grovs has, Braze doesn't

Deep links and deferred deep links
Smart banners and QR codes
Owned-channel attribution
App Store and Google Play purchase validation
Self-hosted in your cloud
Open-source core

In the product

Journeys with a control group built in.

Waits, splits and pushes, each journey measured against people who got nothing.

Real grovs screen, sample data.

Feature by feature.

From Braze's public documentation and pricing pages. Spotted something out of date? Tell us and we'll fix it.

Featuregrovs

Braze

What it is

Mobile measurement partner (MMP)NoNo

Links

Deep links and deferred deep links

Smart banners and QR codes

Attribution

Owned-channel attribution

Analytics

Events, retention and cohortsPartial1

Events written to your own databaseExport2

Engagement

Push notifications

In-app messages and surveys

Journeys across push, in-app and email

Email and SMS sending

Experiments with control groups

Revenue

App Store and Google Play purchase validation

Data and hosting

Self-hosted in your cloud

Open-source core

Pricing

PricingFlat yearlyQuote, by MAU and Action Credits

1
Events, retention and cohorts. Braze tracks custom events and segments; its retention reports measure users after a campaign or Canvas, not general product analytics.
2
Events written to your own database. Braze streams events to S3, Snowflake and others through Currents, a paid add-on per connector.

Partial: some of it, with limits. Export: you can get the data out, but it isn't written to your database as it happens.

Last checked 16 October 2026

Pricing, side by side.

Braze doesn't publish prices, so plans are quoted. The estimate shows what companies report paying, from public contract data.

grovs

Flat yearly price, by monthly active users

Free: $0, up to 10K MAU
Growth: $2,500 a year up to 250K MAU, $5,000 up to 500K
Scale: $12,000 a year, up to 1M MAU
Enterprise and self-hosted: Flat yearly licence, unlimited users and events

Source: grovs.io/pricing, October 2026

Braze

Quote, by MAU, user profiles and Action Credits

Go, Select, Pro, Enterprise: Quote
Free plan: None

What customers actually pay · estimate

$88,507 a year

Median contract, range $20K to $476K. Source: vendr.com/marketplace/braze

Source: braze.com/pricing, October 2026

Compare costs for your app size

Which one fits.

Braze is good at what it does. Here is an honest split.

Choose Braze if

You send a lot of email and SMS and want them in the same tool as push.
You have a large CRM team building complex, multi-channel campaigns every day.

Choose grovs if

You want deep links, analytics and messaging behind one SDK.
Your data has to stay on your own servers.
You want a price on the website, not a quote.

Migration plan

Moving from Braze.

Your events, users and journeys move with the SDK.

Stays with Braze

Historical data (export it first)
Email and SMS sending

You'll need

An app release with the grovs SDK

Moves to grovs

Events and user traits
The same events and traits, from the day the SDK goes live
Segments
Rebuilt from those events, in your own database
Push audience
Devices register for push as users update to the new release
Journeys and in-app messages
Rebuilt one at a time, each checked against a control group

Going back: Nothing to roll back: both run side by side until you remove the old SDK.

The steps

Your teamgrovsTogether

1
Add the grovs SDK next to it
Send the same events and user traits to both while you move.
Your team
Your team
2
Rebuild your segments
Recreate the audiences your campaigns use, from events in your own database.
Your team
Your team
3
Let push tokens build up
The grovs SDK registers each device for push when the app opens with the new release.
Your team
Your team
4
Move journeys one at a time
Start with one high-volume journey, run it against a control group, compare results, then move the next.
Together
Together
5
Keep email where it is
If you send email or SMS through Braze, keep a sending provider for that.
Your team
Your team

Plan the move with an engineer.

A call with an engineer who has done it before. You leave with a plan, not a sales pitch.

Book a migration call

What the call covers

Your current setup: SDKs, link domains, events and campaigns
What moves, what you'd keep, and in what order
Anything that needs an app release, so you can plan it
A written plan afterwards, with the steps and who does each

Questions, answered.

Something else? Talk to an engineer.

Can grovs replace Braze?

For most teams, yes. Check the table above for the features you rely on; where Braze has something grovs doesn't, it's marked.

What moves over from Braze?

Your tracking moves with the SDK, and you rebuild the reports and campaigns you use. History stays in Braze; export it if you need it.

Can we run grovs and Braze side by side?

Yes. Both SDKs can run in the same app while you move, so you can compare numbers before switching anything off.

How long does it take to move?

It depends mostly on your app release cycle: anything that touches links or push needs a new build, and users need to update before you switch. The migration plan above lists which steps need a release.

How does pricing compare with Braze?

grovs is free up to 10K monthly users, then a flat yearly price: $2,500 up to 250K and $12,000 up to 1M. Braze's pricing is quote, by mau and action credits.

Where does our data live?

On grovs Cloud, in the EU. Self-hosted, in your own cloud or data centre, in databases you run. grovs staff have no access to self-hosted data.