Compare / Customer engagement

CleverTap engages your users. grovs also brings them in.

CleverTap is a customer engagement platform with analytics, push, in-app and journeys, run in CleverTap's cloud. grovs covers the same ground and adds deep links, owned-channel attribution and purchase validation, on your own servers.

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Checked against CleverTap's public docs and pricing · 16 October 2026

grovs

Links, analytics, engagement, revenue, data

Built for: The channels you own, end to end
Runs in: Your cloud, or grovs Cloud
Ad attribution: Not an MMP
Pricing: Flat yearly

CleverTap

Customer engagement

Built for: Multi-channel campaigns
Runs in: CleverTap's cloud
Ad attribution: Not an MMP
Pricing: From $85 a month for 5K MAU, then quote

What CleverTap is

Messaging at scale.

Push, in-app, email and SMS, with journeys and segments, run by CRM teams.

Built for: Multi-channel campaigns
Reports: Delivery, opens and conversions
Data goes to: The vendor's cloud
Doesn't do: Hosted or deferred deep links, self-hosting

The differences, in short.

Deep links included

Deferred deep links, custom domains, smart banners and QR codes are part of grovs. CleverTap doesn't offer a link product.

Your cloud, not a vendor's

grovs can run on your own servers, with every event in your database. CleverTap runs in CleverTap's cloud.

Flat pricing

Free to 10K monthly users, then flat yearly plans. CleverTap starts at $85 a month for 5K users, then quotes by users.

What each one has that the other doesn't.

No tool does everything. Here's the honest list, both ways.

CleverTap has, grovs doesn't

Email, SMS and WhatsApp sending
Lifecycle and RFM segmentation built in
AI-driven personalisation
Web push

grovs has, CleverTap doesn't

Deep links and deferred deep links
Smart banners and QR codes
Owned-channel attribution
App Store and Google Play purchase validation
Self-hosted in your cloud
Open-source core

In the product

Journeys with a control group built in.

Waits, splits and pushes, each journey measured against people who got nothing.

Real grovs screen, sample data.

Feature by feature.

From CleverTap's public documentation and pricing pages. Spotted something out of date? Tell us and we'll fix it.

Featuregrovs

CleverTap

What it is

Mobile measurement partner (MMP)NoNo

Links

Deep links and deferred deep links

Smart banners and QR codes

Attribution

Owned-channel attribution

Analytics

Events, retention and cohorts

Events written to your own databaseExport2

Engagement

Push notifications

In-app messages and surveys

Journeys across push, in-app and email

Email and SMS sending1

Experiments with control groups

Revenue

App Store and Google Play purchase validation

Data and hosting

Self-hosted in your cloud

Open-source core

Pricing

PricingFlat yearlyFrom $85 a month for 5K MAU, then quote

1
Email and SMS sending. Email, SMS and WhatsApp are add-ons, not included in the Core plan.
2
Events written to your own database. CleverTap exports raw events to S3, GCS, Azure, Snowflake and BigQuery as paid add-ons, at most every 4 hours.

Partial: some of it, with limits. Export: you can get the data out, but it isn't written to your database as it happens.

Last checked 16 October 2026

Pricing, side by side.

CleverTap's list prices, as published. The estimate shows what companies report paying, from public contract data.

grovs

Flat yearly price, by monthly active users

Free: $0, up to 10K MAU
Growth: $2,500 a year up to 250K MAU, $5,000 up to 500K
Scale: $12,000 a year, up to 1M MAU
Enterprise and self-hosted: Flat yearly licence, unlimited users and events

Source: grovs.io/pricing, October 2026

CleverTap

By monthly active users

Core: From $85 a month, 5K MAU
Pro: Quote
Ultimate: Quote

What customers actually pay · estimate

$66,988 a year

Median contract, range $26K to $97K. Source: vendr.com/marketplace/clevertap

Source: clevertap.com/pricing, October 2026

Compare costs for your app size

Which one fits.

CleverTap is good at what it does. Here is an honest split.

Choose CleverTap if

You want email, SMS and WhatsApp in the same tool as push.
You rely on its AI-driven personalisation features.

Choose grovs if

Deep links and deferred deep links matter to how you acquire users.
Your data has to stay on your own servers.
You want links, analytics and messaging behind one SDK.

Migration plan

Moving from CleverTap.

Your events, users and journeys move with the SDK.

Stays with CleverTap

Historical data (export it first)
Email and SMS sending

You'll need

An app release with the grovs SDK

Moves to grovs

Events and user traits
The same events and traits, from the day the SDK goes live
Segments
Rebuilt from those events, in your own database
Push audience
Devices register for push as users update to the new release
Journeys and in-app messages
Rebuilt one at a time, each checked against a control group

Going back: Nothing to roll back: both run side by side until you remove the old SDK.

The steps

Your teamgrovsTogether

1
Add the grovs SDK next to it
Send the same events and user traits to both while you move.
Your team
Your team
2
Rebuild your segments
Recreate the audiences your campaigns use, from events in your own database.
Your team
Your team
3
Let push tokens build up
The grovs SDK registers each device for push when the app opens with the new release.
Your team
Your team
4
Move journeys one at a time
Start with one high-volume journey, run it against a control group, compare results, then move the next.
Together
Together
5
Keep email where it is
If you send email or SMS through CleverTap, keep a sending provider for that.
Your team
Your team

Plan the move with an engineer.

A call with an engineer who has done it before. You leave with a plan, not a sales pitch.

Book a migration call

What the call covers

Your current setup: SDKs, link domains, events and campaigns
What moves, what you'd keep, and in what order
Anything that needs an app release, so you can plan it
A written plan afterwards, with the steps and who does each

Questions, answered.

Something else? Talk to an engineer.

Can grovs replace CleverTap?

For most teams, yes. Check the table above for the features you rely on; where CleverTap has something grovs doesn't, it's marked.

What moves over from CleverTap?

Your tracking moves with the SDK, and you rebuild the reports and campaigns you use. History stays in CleverTap; export it if you need it.

Can we run grovs and CleverTap side by side?

Yes. Both SDKs can run in the same app while you move, so you can compare numbers before switching anything off.

How long does it take to move?

It depends mostly on your app release cycle: anything that touches links or push needs a new build, and users need to update before you switch. The migration plan above lists which steps need a release.

How does pricing compare with CleverTap?

grovs is free up to 10K monthly users, then a flat yearly price: $2,500 up to 250K and $12,000 up to 1M. CleverTap's pricing is from $85 a month for 5k mau, then quote.

Where does our data live?

On grovs Cloud, in the EU. Self-hosted, in your own cloud or data centre, in databases you run. grovs staff have no access to self-hosted data.