Q1. What counts as an “active” user?

An active user is anyone who performs a meaningful action within the app, such as logging in, making a purchase, or viewing content — depending on your company’s definition.

Q2. Is a higher DAU always better?

Not necessarily. A spike could be temporary. What matters most is consistent growth over time and a healthy DAU/MAU ratio.

Q3. What is a good DAU/MAU ratio?

A ratio above 20% is healthy, 30–40% is strong, and over 50% indicates excellent user engagement.

Q4. How is DAU different from downloads?

Downloads show how many people installed your app. DAU shows how many actually use it. DAU is a better measure of engagement and product value.

Q5. Which industries benefit most from DAU tracking?

DAU is most relevant for apps people use daily, such as gaming, social media, messaging, and news apps.

DAU measures the number of unique users interacting with your app within 24 hours.

It helps assess engagement, retention, and campaign effectiveness.

On its own, DAU can be misleading — combine it with other KPIs for deeper insights.

Track the DAU/MAU ratio to evaluate your app’s stickiness.

Boost DAU through personalized communication, seamless UX, and consistent value delivery.

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