What does MAU stand for?

MAU stands for Monthly Active Users. It measures the number of unique users who interact with an app or website during a 30-day period.

What is considered an “active” user?

An active user performs at least one defined action within the app. This could be logging in, making a purchase, or completing another meaningful task.

Why is MAU important?

MAU helps track engagement and retention trends, showing whether your product maintains an active user base.

How is MAU different from DAU?

MAU tracks users active in a month, while DAU focuses on those active daily. Comparing both gives insight into engagement consistency.

What is a good DAU/MAU ratio?

A ratio between 20% and 25% is considered strong. Higher percentages indicate that users return more frequently.

Can MAU measure revenue?

Not directly. However, it supports revenue analysis when combined with metrics like ARPU and LTV.

What tools can I use to track MAU?

You can use analytics platforms, mobile measurement partners (MMPs), and mobile linking platforms (MLPs) to track MAU and related engagement metrics.

Monthly Active Users (MAU)

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