What is the main purpose of install validation?

The main goal is to verify that an app installation actually took place through a legitimate app store, ensuring that the install is real and attributable to a specific campaign.

Is install validation automatic?

Yes. Both Google Play and the Apple App Store handle install validation automatically through their APIs. Attribution platforms then use this data to confirm and match installs.

Can install validation prevent all types of fraud?

While it cannot prevent every form of fraud, install validation significantly reduces common types such as fake installs, click injection, and install hijacking.

Does install validation use personal data?

No. Install validation uses anonymous, aggregated data to confirm that an installation occurred. It does not collect or share personal identifiers.

Why should marketers care about install validation?

Because it ensures accurate performance reporting. Without validation, marketers risk paying for fake installs and basing campaign decisions on unreliable data.

Install Validation

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